Experian Optimize

Experian® Optimize (formerly Marketswitch Optimization®) is a mathematical optimization software solution that helps maximize business goals across the customer life cycle. The optimization software evaluates competing business goals, operational constraints, contact protocols and individual customer needs and preferences, and calculates the impact of every possible decision with the goal of uncovering the best combination of actions to take to maximize performance and stay within any business constraints.

• Customer-level action assignment and/or strategy tree creation
• Constraint-based optimization
• Simulation based on different scenarios and scenario management
• Advanced analytical features suited to times of extreme uncertainty
• Cloud-based solution for easy implementation and updates

The application can be used to:

• Identify alternative strategy options and their impact on a business.
• Test the impact of trillions of strategy options in seconds using advanced algorithms.
• Select the best strategy based on goals and constraints.
• Optimize decisions while taking into consideration business goals and constraints.
• Simulate the results within a safe environment before running in production.
• Monitor any strategy and rebuild or retrain it on a regular basis to meet business goals.