Click here for half mill data points asap!
Pros
- Humongous amounts of data can be found
- Autonomous
- Gives us actionable data and market insights and ideas
Cons
- 500k bits of data is a lot.
- Visualization is good but there is room for more refinement.
- Harnesses AI, yet more potential there.
Return on Investment
- Identified new psychographic and demographic targets.
- Kept us in the tide of social media as it breaks.
- Improved our bottom line at least 7% so far.
Other Software Used
IBM Watson Discovery for Salesforce