Factors.AI

Factors.AI allows us to have a clear view of our data so we can better analyze our marketing campaign results in a nice dashboard, this is really important for us as a marketing team because we need to know which traffic source and which campaigns, in particular, are driving more leads for our business to double down on whatever works and stop the campaigns that spend our marketing budget without an ROI.

• In-depth analytics about each marketing campaign.
• The multi-touch attribution feature to find out exactly which campaign is responsible for a conversion.

• Factors.AI allowed us to have clarity on our marketing results.
• We saved a lot of money that could've been wasted in ad spend if we didn't have Factors.AI.

Linode, DigitalOcean Droplets, Wistia

We use Factors for reporting across our revenue funnel and gathering insights from those reports. We solve the business problems in our website by understanding page performances, traffic analysis, user behavior, etc. We also find out cohorts within our funnel that convert well - breaking down information based on geography, industry, campaigns, etc. The "Explain" feature is very helpful in digging out patterns that impact our conversion metrics.

• Analyse - Building out reports around funnel, events, etc.
• Explain - Finding useful insights for specific goals and audience segments.

• Improves the overall funnel visibility.
• Keeps us informed about surge/drop in our ad costs.