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Folloze

Score7.7 out of 10

87 Reviews and Ratings

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What is Folloze?

Folloze is a digital experience platform that enables B2B marketing and sales teams to deliver personalized buyer experiences throughout the entire customer journey. The platform is used by frontline marketers to create engaging, data-driven digital destinations that meet buyers at every touchpoint with relevant content tailored to their specific needs.


Folloze supports multiple use cases across the buyer journey, including ABX Campaigns, Website Engagement, Sales Development, Event Activation, and Digital Sales Rooms. The platform's progressive identity model combines cookies, forms, and integrations with platforms like 6sense to identify both known and unknown visitors. Key differentiators include a no-code experience builder, comprehensive first-party data analytics, multi-touchpoint capabilities, and AI-driven content recommendations.


Folloze helps companies to increase personalized account coverage, improve engagement metrics and pipeline growth.


Founded in 2013 by two marketing executives who observed how B2B buying and selling was changing firsthand, Folloze boasts users among large and successful B2B brands, including companies like Cisco, FireEye, Google, Okta, and Workday.

Categories & Use Cases

Videos

Screenshots

Screenshot of The Folloze Buyer Experience Platform. Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.
Screenshot of Collaborative Marketing and Sales motions. Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.
Screenshot of Folloze page views, opens and clicks. Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.
Screenshot of the interface to build microsites and landing pages. B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.
Screenshot of Account Engagement Analytics Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.
Screenshot of Intelligent content nomination. Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.
Screenshot of Folloze's B2B marketing and sales orchestration plays. Marketing creates the microsites and campaigns with the buyer persona in mind, kickstarting the sales cycle. Sales teams are notified and can edit or approve the marketing campaigns that are then automatically executed. When a demand generation campaign is executed, it is personalized for both the seller and for the account prospect. The result is 1-to-1 engagement with potential customers.

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Screenshot of The Folloze Buyer Experience Platform. Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.

Product Demos

Technical Details

Technical Details
Deployment TypesSaaS
Mobile ApplicationApple iOS, Android, Windows Phone, Mobile Web
Supported CountriesUnited States
Supported LanguagesEnglish

Downloads

FAQs

What is Folloze?
Folloze's no-code digital experience platform enables B2B marketing and sales teams to deliver personalized buyer experiences across the customer journey. It's used to create digital destinations for use cases including ABM/ABX campaigns, website engagement, sales development, and event activation.
What are Folloze's top competitors?
Uberflip, PathFactory, and Hushly are common alternatives for Folloze.
What is Folloze's best feature?
Reviewers rate Personalization highest, with a score of 8.1.
Who uses Folloze?
The most common users of Folloze are from Enterprise.