Delving into Frrole Scout Performance!
Rating: 9 out of 10
IncentivizedUse Cases and Deployment Scope
Frrole is being used by a department especially with respect to client service. It helps in analyzing and assessing the current market check in relation to social media buzz and impact of any particular marketing activity or on-trend movement. It is very useful in mapping a brand's performance on social platforms that gives a holistic picture of the brand and/or a particular campaign.
Pros
- Social listening analysis
- Influencer analysis
- Owned insights
Cons
- Historical data since there are certain brands which are present for decades.
- An overview of timeline series with respect to social media platforms.
- Automatic query suggestions.
Likelihood to Recommend
Frrole is well suited when brand tracking on a social platform is required. If a brand performs really well on saliency, then the social buzz movement helps in comparing those data points. However, Affinity perceptions sometimes do give a mix of words that happens to be irrelevant with the given set of queries. It reads and captures comments basis on which Affinity word cloud is generated. The scope of opportunity to enhance it further on the basis of specific keywords would be an advantage.
Vetted Review
1 year of experience