What is EasyMail7?
G-Lock EasyMail7 is an in-house email marketing software designed for Windows. According to the vendor, it serves as a solution for businesses of various sizes, including marketing professionals, sales teams, e-commerce businesses, non-profit organizations, and digital agencies. EasyMail7 operates on a hybrid client-server model, ensuring secure campaign management with locally stored data.
Key Features
Hybrid In-House Email Marketing Platform: According to the vendor, EasyMail7 is the first Windows-based email marketing software built on a client-server model, which they claim ensures secure campaign management with locally stored data.
Flexible Contacts Database: The vendor states that EasyMail7 allows users to easily manage and customize contact records' data, create unlimited groups, and import/export contacts from various file formats.
Custom Message Design: According to the vendor, users can create HTML emails directly in the program with a fully-featured message editor, customize templates and messages, and download HTML email templates.
Drag-and-Drop Message Editor: The vendor claims that EasyMail7 provides a user-friendly interface for quickly creating professional emails using mobile-friendly templates and drag-and-drop objects, without the need for coding or hiring an email designer.
Manage Delivery In-House or Outsource: According to the vendor, EasyMail7 allows users to keep their email list private and secure, choose suitable delivery modes including custom SMTP server, ISP SMTP server, Amazon SES API or SMTP, and send newsletters to multiple groups simultaneously.
Real-Time Tracking: EasyMail7 is integrated with G-Lock Analytics, Google Analytics, and Piwik Analytics tracking services, allowing users to instantly track if subscribers opened emails, clicked links, and visited their website, according to the vendor.
Automated Bounce Handling: The vendor claims that EasyMail7 offers automated bounce handling capabilities, allowing users to quickly process bounce messages after email campaigns, automatically unsubscribe or delete bounce email addresses from contact groups, and maintain a clean email database.
Bounce Handling: According to the vendor, EasyMail7 has reliable bounce handling capabilities, automatically updating contact lists, removing bounced email addresses, and keeping the email database clean.
Email Analytics: EasyMail7 provides comprehensive email analytics, according to the vendor. Users can track key metrics such as opens, clicks, forwards, prints, and deletes, gaining insights into email client usage and facilitating easy management of unsubscribes.
Categories & Use Cases
Top Performing Features
List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Category average: 8.4
WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Category average: 7.6
Dynamic content
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Category average: 7.7
Areas for Improvement
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 8.7
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 7.9
Ability to test dynamic content
Users can test dynamic content prior to launching a campaign.
Category average: 7.7