A Decent Email Marketing Solution
Use Cases and Deployment Scope
It helps us with managing email lists and reaching out to new customers. It addresses our need to attempt marketing automation and drip campaigns. It gets the job done, but it's not the most user-friendly product out there. However, it's not cloud-based, so you can manage the lists locally on your server.
Pros
- Manage various lists.
- Manage different campaigns.
- Allow you to unsubscribe recipients easily.
- Allow you to create an email flow and date them.
Cons
- The functionality of the product could be easier.
- It can be tough to find features you're looking for within the product (but they're usually there).
- Scheduling process could be clearer.
- Most features could be streamlined or simplified better.
Likelihood to Recommend
It helps with managing email lists and reaching out to new potential customers.
It's a decent marketing automation solution for creating and managing drip campaigns. It works, but the fact that it isn't cloud-based, makes it seem like it rarely, if ever, gets improvements to its interface when it could really use some. Its interface feels outdated, when a fresher, more modern design and format could be really useful. The upside to it not being a cloud-based service is you don't have to "rent" it and it's a one-time fee.