#1 most frequent
United States of America
28.1%3,386 installations of 12,040
What is GetResponse?
GetResponse is an online marketing platform optimized for use by small businesses. It provides tools which support email marketing, autofunnel, landing pages, marketing automation, webinars, autoresponders, and enterprise marketing needs.
Categories & Use Cases
Videos
Top Performing Features
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 7.9
Dashboards
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Category average: 7.5
Standard reports
The software offers pre-built reports with metrics standard to the category.
Category average: 7.5
Areas for Improvement
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 8.6
Dynamic content
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Category average: 6.8
Third-party software integrations
Integration functionality with third-party or in-house systems.
Category average: 7.9
Who Buys & Uses GetResponse
#2 most frequent
Poland
16.8%2,020 installations of 12,040
#3 most frequent
Germany
7.2%872 installations of 12,040
#1 Choice If One is Serious About Email marketing
Use Cases and Deployment Scope
We use Getresponse (GR) for (A) email marketing via autoresponders and broadcast emails (B) landing page development for some campaigns. The system has proven excellent on both fronts - especially noting the high delivery rates of emails. Furthermore, their 24*7 chat support is a definite plus for businesses since most of the queries get resolved quickly
Pros
- Autoresponders
- Broadcast emails
- Email marketing automation
- List management (including list quality)
Cons
- GetResponse forms yet do not integrate very well with platforms likes studiopress
- "content locker" is still not available
Return on Investment
- Definite positive impact
- Furthermore, if the email copy and overall funnel setup is good, the system is handy for upselling, cross-selling, down-selling and so on
Alternatives Considered
Mailchimp, Zoho Campaigns and Constant Contact
Other Software Used
ChatGPT, Zoho CRM, Bitrix24, Thunderbird
Stand out in the templates to send original e-mails
Pros
- I like that it offers very original templates and that I can play with the theme of the particular campaign.
- I can get a quantified and detailed report of the processes I am working on.
- The statistics system it has is very detailed and accurate.
- The interface is elegant and extremely easy to use.
Cons
- I have no complaints about GetResponse; I can do everything quickly, productively, and efficiently.
Return on Investment
- Thanks to its excellent handling, we can make significant participation in the email market, stand out in general marketing and increase our sales in solid projects.
If you want email responses then GetResponse!
Pros
- The visual campaign builder is excellent in GetResponse. It makes building out even very complex campaigns quite easy. We believe it is one of the best on the market. It has everything that you would expect to see in a high level email platform. This is the core of GetResponse and it does it quite well.
- The Funnel Builder, which is a feature released last year, is also an excellent tool. You can create a good customer journey with the GetResponse funnel builder. It's great for lead magnets, list building, etc. but it also has enough features that can be used to lead a customer all the way to the checkout.
- The updated email builder is also great. This was an area that needed some attention and it got it. The revised builder allows for content-rich emails that are up to today's best practices.
Cons
- One area that we have found that could be more robust is the API. We had a situation where we were using Easy Digital Downloads and had moved from a different platform to GetResponse. We ended up having to hack the API a bit to get the functions we needed. It was not a major issue but it could have been avoided with a more robust API.
- The other area where GetResponse could be stronger is in the products that it integrates with. They have been working to grow the list but we feel there is still some work needed in this area. Beyond these two areas, we have no complaints.
Return on Investment
- I can honestly say there has been no negative impact at all.
- Depending on what we are measuring the ROI varies. Obviously the ROI for direct email campaigns, if done properly, is right where it should be.
- With GetResponse we see ROI in other areas as well. One is in the cost savings of having so many features in one platform. This allows us to do our jobs with fewer tools which equates to lower expenses as well as a higher level of efficiency.
- Lastly, we can say that the clients that we have suggested GetResponse to have all been quite happy. Happy clients have a higher LTV to be sure and that is a metric we watch closely.
Alternatives Considered
Mailchimp, Constant Contact, AWeber, ActiveCampaign and Keap (formerly Infusionsoft)
Other Software Used
Stripe, Vimeo, PromoRepublic
A smart investment in marketing automation for small companies
Pros
- Email creation—A simple interface and a variety of tools make it easy to create very attractive emails quickly.
- List building—GetResponse is ideal for setting-up and using any number of segmented lists/
- Forms and landing pages—These tools are also fairly strong, however, GetResponse (ironically) does not provide responsive forms for mobile, which I would think would be an urgent problem. They have so far not addressed it.
- Customer support—Customer support via chat and email is strong. It's disappointing the company has pulled the plug on live phone-in support.
Cons
- Need responsive forms
- A/B testing is strong, but the analytics are slow and confusing
Return on Investment
- It helps me grow my email list and nurture leads.
- It's analytics help me understand what is and isn't working.
Other Software Used
Buffer, Zoom, FreshBooks
Solid Email Marketing Software
Pros
- Affordable: $25.00 a month for a contact base of under 2,000.
- Easy-to-use: drag-drop tools to design email templates.
- Metrics: reporting available on all sorts of metrics.
Cons
- No video: you can't embed videos into your email. This was the primary reason why I switched to MailChimp.
- Design: email templates were outdated or looked clunky.
- Customer Service: hard to access.
Return on Investment
- GetResponse helped me convert prospects into leads.
Alternatives Considered
MailChimp and Constant Contact
Other Software Used
Canva, Followup CRM, Smallpdf
