Best in the marketing for stock images, video, animations and audio!
Use Cases and Deployment Scope
In my organisation I am a Digital Experience Coordinator who designs content types and digital assets for a number of webpages or assists on other design briefs for the wider department. Often we don't have enough of our own in-house photography to meet the need or represent certain areas of imagery and thus need to find outside images to reflect the content or message.
Pros
- It offers a large catalogue of images
- Wide variety of images for different subject matters
- Quick access to images when struggling to find suitable in-house examples
Cons
- Provide more niche photography areas
- Offer more natural or realistic photography
- Maybe offer a good discount on bundles of images
Most Important Features
- High quality photography
- Good stock videos
- Stock music for social ads
Return on Investment
- Provided good stock imagery for really niche content areas, sometimes organic photography can be hard to replicate what stock does well
- Helped to quickly gain access to advertisement ready music tracks when the marketing team have been stuck for audio
- Allowed designers to provide high fidelity examples of brand styling or campaign ideas
Alternatives Considered
Unsplash for Brands and Adobe Stock
Other Software Used
Unsplash for Brands, Adobe Stock