What is Google Campaign Manager 360?
Google Campaign Manager 360 is a web-based ad management system for advertisers and agencies, used to manage digital campaigns across websites and mobile. This includes features for ad serving, targeting, verification, and reporting.
The solution replaces the former DoubleClick, which was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!).
Categories & Use Cases
Product Demos
Technical Details
| Deployment Types | SaaS |
|---|---|
| Mobile Application | No |
FAQs
What is Google Campaign Manager 360?
Replacing DoubleClick, Google Campaign Manager 360 is a web-based ad management system for advertisers and agencies, used to manage digital campaigns across websites and mobile. This includes features for ad serving, targeting, verification, and reporting.
What are Google Campaign Manager 360's top competitors?
Adobe Advertising Cloud, AppNexus, and Verizon Media Publisher Platform, discontinued are common alternatives for Google Campaign Manager 360.
What is Google Campaign Manager 360's best feature?
Reviewers rate Ad deployment, Display advertising, and Ad dashboards highest, with a score of 10.