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Google Content Experiments (discontinued)

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What is Google Content Experiments (discontinued)?

Google Content Experiments was a tool that can be used to create A/B test from within Google Analytics. It has been discontinued since 2019, and Google now recommends using its Google Optimize service for A/B testing.

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Technical Details
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FAQs

What are Google Content Experiments (discontinued)'s top competitors?
AB Tasty are common alternatives for Google Content Experiments (discontinued).