Wildfire Interactive (Discontinued) Reviews & Insights

Score10 out of 10

13 Reviews and Ratings

Reviews

4 Reviews

Wildfire was an adequate social media tool that is now integrated into Google's larger marketing platform

Rating: 2 out of 10

Incentivized

October 16, 2018

Use Cases and Deployment Scope

We evaluated Wildfire before it was folded into Google's larger adtech business, mainly for community management and post scheduling.

Pros

Content scheduling on FB, TW, and PIN
Social media management
Basic analytics of post engagmemt

Cons

Detailed analytics and reporting, integrating with Facebook insights
Overlay with Google Analytics data to see connection between engagement and site traffic

Likelihood to Recommend

When Wildfire existed as a standalone service (before its integration with Google marketing), it was an adequate social media marketing tool which allowed for the management of content across pages and basic analytics, but that functionality became obsolete when other players like Sprout, Falcon, and TweetDeck came into the market and did it better.

Verified User

Employee in Marketing (1001-5000 employees)

Vetted Review

1 year of experience

Why Wildfire Rocks!

Rating: 8 out of 10

October 20, 2013

Pros

Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.

Cons

Difficult to customize graphic additions.
Overall templates felt very 'boxy' instead of personalized and trendy.

Likelihood to Recommend

Verified User

Strategist in Social Media (201-500 employees)

Vetted Review

2 years of experience

Recommend Wildfire

Rating: 8 out of 10

October 12, 2013

Pros

Builds Promotional Pages/Tabs Easy.
Allows you to make changes within seconds.
Tracks social media performance on Facebook, Twitter and Google+
Responsive customer service.
Great idea generators, will feed you with examples/case studies.

Cons

More customization - Would like to have the ability to edit more without coding.

Likelihood to Recommend

I very much enjoy the Wildfire team and what the software offers. I do recommend this to companies who implement a full social media team/strategy and want a more comprehensive promotional platform.

Ashley Pengilly

Social Media & Community Associate Manager in Social Media at Foley Family Wines (201-500 employees)

Vetted Review

3 years of experience

View profile

New competitors offering better functionality at fraction of cost.

Rating: 4 out of 10

January 14, 2013

Pros

Wildfire is excellent at creating a self service promotion in social. From concept to final product can be achieved in under 20 minutes.
Wildfire offers a variety of contest entry methods, including essay, photo and simple sweeps, along with good customization on entry forms.

Cons

The entire product is quite dated - in our two years with the product, only the visuals have been updated. While other products have added things like multi-platform entries, Wildfire is essentially the same as it has been since our first experience with it.
In its self-service mode, the product lacks some essential features like mandatory likes and white label.
Embedding a whitelabel contest is a major undertaking, and requires quite a bit of work within the Facebook developer panel.

Likelihood to Recommend

The transition to Google has been painful - key contacts are no longer available.

Verified User

Manager in Marketing (201-500 employees)

Vetted Review

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