Helixa

Utilizing existing subscriptions to Helixa Discovery and MRI or Simmons, Total Consumer View fuses their consumption and intent data with Helixa Discovery’s data for an enriched view of an audience. Helixa’s Total Social View overlays the Helixa interest graph onto a social audience to tell more about the people behind the Tweets and their interests, including media preferences, brand affinities, and what drives them.

See who influencer audience engages with, how they break down in terms of demographics and other Helixa Discovery dimensions. Discover where opportunities lie in influencer marketing and make strategic decisions within a budget. Identify groups based on shared interests, psychographics, even personality types.

Use Total Social View to:

• Segment social audience to understand who is important and what makes them unique
• Uncover their psychographics and personality traits to fine-tune your brand communication strategy
• Discover competitive brand affinities you might have missed before and adjust your strategy to avoid missing important opportunities

Use Total Consumer View to:

• Identify prospects and buyers, and build a communications strategy based on their unique interests and characteristics
• Create detailed personas for people known to have purchased product to both find more of them and keep buyers engaged and returning for more
• Recognize cross-promotion, upsell, and sponsorship opportunities

Use Helixa Influencer View to:

• Find influencers followed by specific segments of your audience
• Discover which influencers or groups of influencers are best suited to spread your messaging
• Make better decisions about spending marketing budget with influencers

Use Helixa Segmentation View to:

• Discover how to communicate more effectively based on different interests and mindsets so messages will resonate
• Build a marketing strategy tailored to the different types of people a brand wants to attract
• Identify underserved audiences who are buying without identifying with a brand and turn them into more passionate customers