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HCL Unica

Score7.9 out of 10

54 Reviews and Ratings

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What is HCL Unica?

HCL Unica is available as a cloud or on-premise solution that provides fully integrated marketing automation software for enterprise. It includes enterprise marketing automation tools that optimize marketing activities, to ensure excellent customer experiences and data privacy.

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Reviews

What users are saying about HCL Unica.
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IBM Campaign is still the leader

Incentivized
Eric BahmeView profile
Marketing Campaign Manager in Marketing at Delta Air Lines (10,001+ employees employees)

Pros

  • Ability to translate Multiple SQL queries into a very easy to use visual GUI.
  • Provides the ability to pre-define segments, run them once in off hours, store them in their own system tables for quick youth and a significant reduction in CPU utilization on the database.
  • It’s use of Reusable objects. Including user variables to pre-define calculations one time, macros that you can create and pass values to parameterize the SQL code And the creation of templates to easily replicate work.
  • It’s ability to bring in external data on the fly that can very easily be mapped into any flowchart.
  • It’s flexibility and creating UNIX script via triggers to automate sending of files to multiple vendors with different FTP sites
  • It’s flexibility in the output layouts that it can create.

Cons

  • The system tables are too convoluted and there should be the ability to have a single view of contact history without having a drawing to have to be tabbed together.
  • Utica is not a very efficient creator of SQL is very resource intensive.
  • I would like to see more functionality in their marketing operations tool to allow more customization and easier creation of monitoring reports including KPI’s.

Return on Investment

  • We’ve been able to send out Thousands of communications and generate over 1 billion touches per year because of the speed and flexibility of the tool.
  • We’ve helped our marketing partners achieve or exceed some very lofty goals in the past two years because of the tool

Alternatives Considered

Salesforce Marketing Cloud Email Studio

IBM Campaign is Powerful

Incentivized
Gabriel RacineView profile
Analyste CRM & gestion de contacts in Marketing at Cogeco Connexion (1001-5000 employees employees)

Pros

  • Contact History of our campaigns.
  • Response History to know what kind of campaigns work well.
  • Extremely powerful. If you have the right access to the database, the sky is the limit.
  • Perfect for larger companies in telecommunications or banking.

Cons

  • The version 8.6 was not user-friendly at all. This is not ergonomic compared to other applications.
  • Complex to learn at the beginning.
  • You can have some glitches and IBM is not the best for fixing this, unless you are one of their biggest clients. Better to have a good third party to help you like us.

Return on Investment

  • It is feasible use a control group on our Unadress Mail campaigns, what was impossible in the past.
  • We can calculate the ROI for each campaign
  • We know where our competitors are developping their network

Alternatives Considered

MicroStrategy Analytics, IBM SPSS, IBM SPSS Modeler and Microsoft Access

Other Software Used

IBM SPSS, Microsoft Access, IBM SPSS Modeler

Get IBM Unica for less work inorder to get best results

Incentivized
Vasu Vetcha
Sr.Campaign Designer in Marketing at Cox Communications (201-500 employees employees)

Pros

  • IBM Unica offers more than one module as we can start from market planning and can end with analysis of post campaign results. Not required to work with different tools and can skip having the difficulties while integrating them for automation.
  • Can design multi wave, multi touch, multi-channel automated campaigns in one place and incredible automation while setting up triggers and schedules to avoid more manual work in order to save resource time. Having valuable user guide to answer whenever we had questions while setup /design phase.
  • Able to get output list without writing huge lines of SQL when there are multiple number of table joins as you can join as many tables as you want to the table catalogs to fetch the output data in seconds..

Cons

  • Not suitable to small industries even if they really want to use. It would be great to have a lighter version to let any company use in order to make more customers.
  • It would really great to have support team available whenever having the issues / difficulties with in the tool itself. At least able to respond asap.

Return on Investment

  • Positive impact on ROI as able to target right people at right time.
  • Ideal case is when using the campaign management, e-message and cognos under one roof, able to do the analyze the results in shorter time.
  • When using Cognos integration with Unica, capturing the results and analyzation done pretty quick and appropriate steps has been taken before next communication.

IBM Unica

Myles Mckee
Marketing Specialist in Marketing at Thrivent Financial for Lutherans (5001-10,000 employees employees)

Pros

  • Campaign and eMessage have proven to be well integrated and reliable tools for managing email campaigns.
  • Use of segments and templates in Campaign allows for easy use of recurring data selection processes.
  • eMessage features, such as the document editor, Global Suppression, and activity tracking, have been relatively reliable and easy to use.
  • Distributed Marketing tools is flexible in its application with lots of potential applications.

Cons

  • Integration of Distributed Marketing and IBM Scheduler with Campaign and eMessage still needs work.
  • Transporting projects betwen development, test, and production environments does not work well.
  • Distributed Marketing tool still seems to be immature, particularly data security mechanisms (XML documents that, when refreshed, require JVMs to be restarted).

Return on Investment

  • Increased capability in field email marketing
  • Faster turnaround time for campaign execution

Unica old shool

Justin RussellView profile
Marketing Unica Database Administrator in Marketing at Amercia First Credit Union (1001-5000 employees employees)

Pros

  • Predictive Insights is a very successful tool for us. Out click rates and conversion are always high when we use this tool.
  • Unica Web Analytics is what our Senior Management loves to see results and reporting from .
  • Unica support is always fast and helpful.

Cons

  • Unica UI isn't the best. It seems like its from the 90's.
  • We have had a rough time using Web Analytics. Many issues arise. We went a full month of the daily import of our data not importing into Web Analytics. It took Unica a very long time to resolve it. We had senior management waiting for certain campaign results which we didn't have.

Return on Investment

  • The only positive impact is when we use Predictive Insights in our campaign emails. The ROI is awesome.

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