iContact Pro Select Reviews & Insights

Vocus is being used across the organization by a number of people who need to communicate with our members via email. We also have events that we market and will utilize email and the PR feature. Our goal is to have 10 PR releases per month. Another goal we have is to consolidate all of our email efforts in to one place versus different users using other email programs. Our Communications Director uses the social media scheduling feature to ensure that there are always posts in our social media accounts, even if she is out of the office or busy.

If you use PRWeb already and are looking for a tool that integrates well with that program and offers additional functionality with email and social media then Vocus is great. If you don't use PRWeb or prefer an email tool with more functionality and ease of use, Vocus is not the best choice.

As a former Social Media Analyst for a consumer products company, our marketing department exclusively used Vocus Marketing Suite for social media listening, campaign management, and email management purposes. We were trying to identify the new generation of buyer personas for our industry, while also trying to increase engagement among our current customer base and finding opportunities to attract new leads.

Vocus is well-suited for press release posting via Vocus’ PRWeb subsidiary. Vocus is also great for social media such as Facebook promotions e.g: sign-up pages, sweepstakes, and fan offers. However, I did not like that "buying signals” draws on Twitter only. Vocus was well-suited where user rights are organized around “profiles”, which might relate to a company, brand, or product line. This approach made sense for our small business. However, since users are either assigned to a profile or not, there does not appear to be finer divisions of rights for specific features.

As this is a very small business Vocus is being used across the whole organization for marketing purposes. It addresses concerns of getting the business' word out to the public, and building the customer base by giving an outlet to easily and efficiently communicate our message.

Vocus is not an easy fix. They are going to sell you on it by promising you all these extravagant things but know that you have to put in work. Vocus is a great set of tools to be successful by giving you a network that can be customized by information you provide.