List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Cat avg: 8.4
iContact
97 Reviews and Ratings
Top Performing Features
Dashboards
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Cat avg: 7.9
Standard reports
The software offers pre-built reports with metrics standard to the category.
Cat avg: 8.6
Custom reports
Users can create custom reports.
Cat avg: 7.4
Worst Performing Features
Ability to test dynamic content
Users can test dynamic content prior to launching a campaign.
Cat avg: 7.7
A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Cat avg: 7.6
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Cat avg: 7.9
iContact Features from Reviews
Email & Online Marketing
6.6-8%
WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Category average: 7.4
Dynamic content
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Category average: 7.7
Ability to test dynamic content
Users can test dynamic content prior to launching a campaign.
Category average: 7.7
Landing pages
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Category average: 7.2
A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Category average: 7.6
Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Category average: 8.3
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 8.8
List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Category average: 8.4
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 7.9
Reporting & Analytics
8+3%
Dashboards
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Category average: 7.9
Standard reports
The software offers pre-built reports with metrics standard to the category.
Category average: 8.6
Custom reports
Users can create custom reports.
Category average: 7.4
Pre-Send Testing
7-20%
URL Validation
This allows marketers to validate URLs and find any broken links before sending out their email campaigns.
Category average: 8.8
Link Tracking
This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.
Category average: 8.6
Image Validation
This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.
Category average: 8.4
Inbox Display
This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.
Category average: 8.3
Email Accessibility Tools
This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.
Category average: 8
Spelling and Grammar Check
This feature checks emails for spelling and grammatical mistakes before they are sent out.
Category average: 8.1
Spam Testing
Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.
Category average: 8.8
Email Previews
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Category average: 9.3