Open Distribution reimagines how hotels and room sellers work with each other to open the door to new opportunities and build their businesses together. Powered by Impala’s tech, it allows hotels and room sellers to work directly with each other to negotiate deals and reach new markets without all the usual headaches.

Open Distribution is designed so that hotels can start offering rooms - and room sellers can start selling them - in just a few minutes. Anyone can join without the complex tech integration, and it puts control in the hands of hotels and room sellers to build relationships and negotiate commissions with each other directly, rather than skewing the balance of power towards the old-fashioned middlemen. And because it strips away so much complexity, it means the commercials are better for both sides too.

The vendor's value proposition for Impala's Open Distribution:

Hotels

With Impala, the user decides where rooms are sold and for how much commission.

Impala manages fetching and updating content, rates and availability.
No long-term contract is required to start selling on Impala, but a long-term contract is available.
The user decides where rooms are sold so they can reach new markets and attract the guests needed to drive revenue and occupancy.
Visibility over which channels are working best, so users can negotiate deals directly with room sellers to bring in more of the guests that are most valuable.
Reach new room sellers with new partners joining Impala all the time, so there are always fresh markets to explore, and new distribution strategies can be attempted.
Payment is by virtual card so the user keeps what the guest pays minus the room seller’s commission and 1% paid to Impala.

Room sellers

Impala provides tools to communicate and negotiate directly with hotels, allowing the user to build real partnerships and show true value.

Modern API - Impala's API is presented as quick to integrate,to give users full and accurate content, rates and availability - including last room availability and all room types. No need to integrate with hundreds of different channel managers, or jump through hoops with affiliate programs.
Direct relationships with hotels - Manage real relationships - not just integrations - with thousands of properties in one platform. Show hotels the value and negotiate deals for customers.
24hr hotel onboarding - Grow direct inventory in real time. Impala onboards new hotels in 24h to quickly build strategic relationships with the most valuable properties. Impala can partner with users to sign up the hotels they're looking for and building dream inventory.
Better commission - Cutting complexity cuts costs. Fewer tech layers means room sellers can both keep a bigger share of the booking value. The user sets the commission rate and pays Impala 1% for each booking.
End to end guest management - Impala can handle customer service and payments if desired.
Next generation booking. With one integration, creating new guest experiences is easier. Whether it’s dog friendly travel, long stays or one's own specific niche, Impala aims to make building new experiences possible.

Impala Open Distribution

What is Impala Open Distribution?

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