Accurate & cost effective Image Recognition tool for CPG Instore execution
Use Cases and Deployment Scope
I have recommended Infiviz to some of my consulting clients (to their sales & marketing teams). InfiViz helps provide real-time execution
insights from across a hundred thousand stores in Asia-Pacific & globally. One of our key customers (also one of the world’s leading personal care brands), faced
challenges with store audits undertaken manually through market research firms.
This resulted in inaccurate & inconsistent in-store data gathered by their
on-field merchandizers from only a sample set of stores maybe once a month. The
client was looking for an image recognition solution that would help them gain
real-time in-store execution insights from across every key outlet. By enabling
their merchandizers to simply capture in-store images using our mobile app, the
customer was able to track metrics like On-Shelf-Availability, Share-of-Shelf, and monitor store-level compliances along with gaining competitor insights.
Pros
- High level of accuracy (>95%)
- Very fast to set up & use (2 weeks)
- very cost effective
- can be used for GT & MT
Cons
- Need merchandizers to be trained (in local language)
- Data management is a challenge that clients have to manage
Most Important Features
- Real-time insights on Instore execution (OSA, Shelf-share, Promo compliance%, etc)
- Helps in managing retailer payouts vs Terms of Trade
- RoI on instore/trade marketing spends
Return on Investment
- 2-5% sales uplifts in same store growth
- 20x RoI on spends
- Visibility into lot more stores (esp in GT)
Alternatives Considered
Trax Retail