Infogram is an online tool for creating infographics, charts, dashboards, and interactive reports. Users can upload spreadsheets containing the data they want to visualize, or set up a live integration from another data source using the Infogram API. From a graphics and layout perspective, Infogram includes a library of stock images, icons, etc. (or users can upload their own) and a drag and drop editor.
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Senior Visual Designer in Research & Development at Oswaldo Cruz Foundation (Fundação Oswaldo Cruz) — Fiocruz (10,001+ employees employees)
Pros
It is specifically made for the creation of infographics and it excels in this field.
It provides the novice user with many beautiful templates, easing the learning process.
It integrates with many databases, making the infographic dynamic always up-to-date.
Cons
As with other web-based apps, you need a reliable internet connection.
Sometimes you really wish to have more control over some graphics, to make finer tweaking.
The price for the pro version (the lower tier above free) is currently at 19 USD/month when billed annually, which can be a bit much if you don't need to use Infogram regularly.
Return on Investment
It reduced greatly the time spent in creating visual communication pieces for social media.
It helped to integrate up-to-date information in our design.
It made our business reports richer with infographics, enhancing the readers' satisfaction.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Intuitive, friendly interface that is actually fun to work with and makes data visualization less intimidating. Easy for non-technical people to master
A wide variety of visualizations, charts, and graphic elements that continues to grow
Great compatibility. Easy to integrate with webpages, social media marketing, etc. and mobile-friendly
Saves a lot of time. You can have a professional-looking infographic or chart pretty quickly that is ready to share or embed.
Cons
If you want to create a very complex visualization this probably isn't for you, but this isn't really what Infogram is made for.
If you want to create a very customized design there are some limitations, you can't add any custom CSS, etc. Again, Infogram isn't really made for this.
You have to be online to use it.
You can't download your charts to use elsewhere (eg. add to a printed annual report) unless you have a Pro, Business, or Enterprise account.
Return on Investment
For my clients and organizations I have trained, having an easy-to-use tool they can get started with right away has improved their communications capacity and audience reach
It saves money, you'd spend a lot more for the same results if you hired a designer and/or developer.
Because you can get results very quickly, it improves response time to news events, etc. keeping your communications relevant.
Alternatives Considered
Piktochart, Tableau Online and CARTO (formerly CartoDB)