INFUSE Reviews & Insights

Score8.9 out of 10

117 Reviews and Ratings

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Community insights

TrustRadius Insights for INFUSE are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Timely Responses and Communication: Users have praised the team for their timely responses, consistent follow-up on unique requests, and exceptional communication skills. Some users felt well-informed and included in the program due to the team's supportive and attentive approach.

Customization of Campaigns: The customization of campaigns to align with client priorities and provision of supporting collateral were noted positively by users. They appreciated how the team scoped projects, understood objectives, and catered proposals to different client expectations.

High-Quality Leads and Customer Service: Users valued the high-quality leads generated, detailed audience descriptions, and follow-up customer care provided by the team. Additionally, they commended the overall customer service experience characterized by responsiveness, competitive pricing, and a caring attitude towards customers.

Reviews

91 Reviews

INFUSE Review from a Sr Partner Marketing Manager

Rating: 9 out of 10

Incentivized

April 30, 2025

Use Cases and Deployment Scope

Working with INFUSE has been focused on demand generation campaigns for our Cisco solutions. We needed to grow our lead values for eComm and SMB Cisco solutions. The programs we have created are something we like to have on every quarter to produce qualified leads for our business.

Pros

Digital Demand generation campaigns
Strategic content
Real time campaign dashboard statistics

Cons

Sharing files for review that are ready to go besides having to request for access to a Google share folder
Using maybe smartsheet to share campaign progress for each campaign. You can upload files and have a communication history for each project

Likelihood to Recommend

INFUSE has provided me with a complete look into my goals and objectives with very key resources to help guide the best strategic decisions to achieve my ROI goals. Their sales and CSM support is key to make sure we stay on track with any project deadlines.

Verified User

Manager in Information Technology (1001-5000 employees)

Vetted Review

2 years of experience

Good quality of leads with INFUSE

Rating: 8 out of 10

Incentivized

April 30, 2025

Use Cases and Deployment Scope

Industrial software solutions spanning various domains like operations control, data management, and engineering, with a focus on optimizing operations and improving efficiency. Key product areas include data management and analytics, operations, engineering, and simulation and training for manufacturing, chemicals, power, energy, oil & gas, automotive plants. ultimately helping companies to achieve profitability and operational efficiency.

Pros

Responsible and thorough follow through during projects
Clarity on what INFUSE offers and the limitations
Quality of leads generated

Cons

Turnaround time for localisation services
Quality of translation for localisation services
Inability to receive account login details for dashboard access

Likelihood to Recommend

INFUSE has given us a relative good and accurate targeting in terms of lead generation campaigns. The scoring for the leads generated are relatively high and shown good interest in our products. INFUSE is also flexibility in accommodating to our requirements and budget, showing sincerity in wanting to work together.

Verified User

Employee in Marketing (5001-10,000 employees)

Vetted Review

1 year of experience

My experience with Infuse.

Rating: 8 out of 10

Incentivized

March 28, 2025

Use Cases and Deployment Scope

We use Infuse to promote content targeting job titles in our target accounts. Working with Infuse allows us to broaden our reach via email and advertising, which is especially helpful if we're targeting prospects who may not know of Blue Yonder. It also allows us to continue nurturing contacts once they've made an initial engagement so we can follow up with other relevant content.

Pros

Project Management.
Content Development.
Content Analysis.
Reporting

Cons

Copywriting.

Likelihood to Recommend

The Infuse account team is very helpful in creating a package of activities to suit campaign requirements. They're quick to set up the campaigns and responsive to questions and requests, which is appreciated. I like their nurturing capabilities, so we can continue to nurture initial interest and ensure the reporting is detailed. I would say that even with multiple touches by individuals, we don't yet see any further engagement from the individuals, but we understand this is high level. Their content analysis was helpful, and the recommendations for new content to help plug gaps were comprehensive.

Verified User

Manager in Marketing (5001-10,000 employees)

Vetted Review

3 years of experience

INFUSE Deep Funnel Program Review

Rating: 7 out of 10

Incentivized

December 13, 2024

Use Cases and Deployment Scope

We are using INFUSE as a lead generating channel to tap into a new industry in our market along with gaining new leads not in our database. We are activating a deep funnel content syndication program.

Pros

Great communication
Timely feedback and review
Clear explanation of programs

Cons

No ability to see metrics on our own

Likelihood to Recommend

When you are needing a creative channel to activate an omni-channel experience and to gain new leads in your market.

Megan Sutherland

Campaign Planning Manager in Marketing at Thomson Reuters (10,001+ employees)

Vetted Review

1 year of experience

View profile

INFUSE for the win!

Rating: 10 out of 10

Incentivized

October 22, 2024

Use Cases and Deployment Scope

INFUSE are great at proving intent details and helping with lead generation. Specifically producing genuinely qualified leads at a guaranteed cost per lead.

Pros

Friendly and professional
Market experts across a range of disciplines
Social networking

Cons

ABM models - I.e a set number of leads generated from one account
Lead time not a huge issue and don’t want to compromise quality but who doesn’t love quick leads!

Likelihood to Recommend

I have referred Infuse to multiple colleagues and whilst not everyone is using them yet, the business is aware of who they are. At this stage we don’t necessarily work with enough clients who have a large enough budget to work with Infuse but we will be signing more enterprise sized clients as our business model changes meaning Infuse will be a more applicable avenue to generate leads

Verified User

Manager in Marketing (11-50 employees)

Vetted Review

INFUSE has positively impacted our business objectives by increasing both the quantity and quality of leads.

Rating: 9 out of 10

Incentivized

October 13, 2024

Use Cases and Deployment Scope

INFUSE assist us in lead generation.

Pros

Lead generation
Lead validation
Syndication campaigns

Cons

better api

Likelihood to Recommend

We get a steady stream of leads two quarters in a raw

Uri Livne

Head of demand generation in Marketing at Bluedot (51-200 employees)

Vetted Review

2 years of experience

View profile

Using INFUSE to promote our conference

Rating: 9 out of 10

Incentivized

October 10, 2024

Use Cases and Deployment Scope

We use INFUSE as a third party media agency to promote and bring awareness to our conferences.

Pros

Metrics Review
Ad Review
Scope Building

Cons

If we are working with a global event having one POC vs two.

Likelihood to Recommend

I liked the metrics that we can see. We normally don't get this deep level of insights with our third party media agencies.

Verified User

Manager in Marketing (10,001+ employees)

Vetted Review

1 year of experience

Great content syndication experience with INFUSE

Rating: 10 out of 10

Incentivized

October 10, 2024

Use Cases and Deployment Scope

Recently used INFUSE for content syndication to generate two-touch, profiled leads for a B2B client. I was very impressed with the quality of leads, opportunity for scale, and the excellent account management received.

Pros

Accurate lead information
Dashboard for lead data
Account management

Cons

Unable to use tracking links
A few instances received missing data, but was promptly fixed

Likelihood to Recommend

Only can speak to content syndication, but well suited for B2B IT

Verified User

Employee in Marketing (11-50 employees)

Vetted Review

1 year of experience

Content Syndication Services with INFUSE

Rating: 10 out of 10

Incentivized

October 10, 2024

Use Cases and Deployment Scope

We currently use INFUSE as a vendor partner mostly for Content Syndication services which they provide. Lead gen tactics and solutions are what we come to Infuse for and they help us drive often a lead target based on a CPL purchase.

Pros

Lead Gen Tactics
Reporting
Relationship Management

Cons

Taking the lead process to the next stage in delivering true MQL's or if possible SQL's on a cost per acquisition basis that doesn't involve a massive spike in budget demands.
Providing suggestions on what content syndication we should do considering the budget and goals. Often its a media plan for the quote we asked for and then a up sale. Clarity around why we would do the up sale vs the original plan would be good.
N/A

Likelihood to Recommend

INFUSE is fantastic as a partner vendor when being used as a select section of wider activity. The issue is that as an agency we are charged with providing value in our services and as easy or good it would be to funnel most of the budget to INFUSE to help run the campaign we cannot as we have to showcase we are doing it and not a third party. If that can be figured out more work would be driven to INFUSE.

Verified User

Employee in Marketing (51-200 employees)

Vetted Review

3 years of experience

A Great Partner in Messaging Delivery

Rating: 10 out of 10

Incentivized

October 10, 2024

Use Cases and Deployment Scope

INFUSE helps us get our content and thought leadership pieces in front of the right folks. Their ability to distribute throughout their network is key to our success in the areas of brand visibility and inbound marketing. I've worked their team for a number of years now, and have been very impressed by their ability to find the right titles at the right time.

Pros

Content distribution
Targeting prospects
Client success

Cons

Sometimes they have difficulty translating the assets we provide to a user-level message

Likelihood to Recommend

If you are working in an industry where the potential customer base is niche, INFUSE is incredibly skilled at finding the correct accounts and titles, so that you can get your message front and center. They are very good at narrow casting, but for a broader message, I would likely use something like Campaign Manager on LinkedIn.

Verified User

Manager in Marketing (201-500 employees)

Vetted Review

3 years of experience

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