#1 most frequent
United States of America
18.1%35 installations of 193
What is Insider Growth Management Platform (GMP)?
The Insider Growth Management Platform (GMP) is a martech platform accessible from a single tech stack. It brings together technologies for marketers to deliver personalized experiences and enables them to take data based actions. One of the core features introduced by GMP is Ad Audiences which brings together the disjointed worlds of adtech and martech together through using predictive segmentation technologies. Additionally, the vendor says GMP takes everything beyond conversion optimization and helps marketers optimize marketing spend.
Categories & Use Cases
Media
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Screenshot of Personalization Steps
Who Buys & Uses Insider Growth Management Platform (GMP)
#2 most frequent
Brazil
15.5%30 installations of 193
#3 most frequent
Turkey
14.0%27 installations of 193
Insider improves conversion rates and offers web push
Use Cases and Deployment Scope
We use Insider Growth Management Platform for web pushes, both automated and manually sent. We also use Insider for on-page conversion optimisations. The main reason we approached Insider was for conversion rate optimisation and the web push notifications have been a powerful bonus add-on feature. The web push notifications allow us to reach a new audience we were not reaching with other communication methods.
Pros
- Web Push Management.
- Conversion rate optimisation.
- A/B testing.
Cons
- Attention to detail, checking for errors and bugs.
- Support could be improved.
Most Important Features
- Web push notifications.
- Conversion rate optimisation.
Return on Investment
- Improved conversion rate.
- Increased online sales.
- Increased leads.
Alternatives Considered
Optimizely Web Experimentation
Other Software Used
Salesforce Marketing Cloud Email Studio, accessiBe, Sendible
Insider is helping us target our users more effectively and efficiently.
Pros
- Excellent Customer Success Support
- Clear and Understandable Reporting Especially for Digital Marketers
Cons
- Additional targeting options would potentially improve this product.
Return on Investment
- Knowing your customers better with A/B Tests
- Testing big changes in advance and getting the chance of taking action on it
Alternatives Considered
Google Optimize and Optimizely
Other Software Used
Google Optimize
