Tealium Customer Data Hub

I’ve been using Tealium Customer Data Hub mainly to unify and activate client data across CRM, billing and marketing systems. We also use it to manage server-side and client-side pixels for over a thousand domains and we have also started using Event Stream to capture more data on the server side.

• real-time data stitching from multiple sources
• easy and flexible tag management with Tealium iQ
• consent management that’s actually useful across all platforms

• our personalization and targeting have improved a lot with cleaner data
• finance and business development now get better reporting from unified client profiles
• having one place to manage tags and privacy preferences has saved us both time and trouble

Vasion, Airship, Catchpoint

It integrates data of customers across to manage several platforms. It is best for marketing strategies purpose. But sometimes it cost and acts as a barrier to access.

• To collect data
• Best web experience
• To acquire information from multiple sources

• Data privacy
• Unable to get information
• It increases complexity

Google Ads, Google AdSense

Tealium Customer Data Hub and eventstream are the two primary tools that we use for both our server side and client side app management and for our API connectors and tags. Their great audience building property makes them ideal for real time marketing initiatives and they also help us to interact with our internal tracking system and our analytics suppliers.

• It makes segmenting customer data quite easy and simple
• It helps us to make decisions in real time more quickly and more wisely
• Events are considerably easier to follow with Tealium Customer Data Hub

• Integration of data was much more simplified
• Real time data and predictive modeling improved our marketing effectiveness
• Improved ability to combine internal technologies for e-commerce and analytics

Adobe Marketo Engage, Catchpoint, Microsoft Azure

We use it for some clients in Brazil, we have a client here from the airline industry and we help them sync the collection of data, all digital data and offline data, some of the offline data as well to standardize that and aggregate all this information, create personas, profiles, and then we use that to create some business cases around marketing CRM and for our personal information as well to control personal information and help our clients.

• IQ EventStream
• AudienceStream

• It's very attached to revenue because you end up making all of other technologies work better when you have Tealium. So you can make a difference directly on value, on revenue.
• It also helps you around customer experience a lot because now you have control about who that person is and you know what this person wants and how they want it. So they directly impact revenue, but also the overall experience your client have with you.

Amplitude Analytics

Tealium Customer Data Hub has been able to provide advanced segmentation that has allowed us to effectively reduce our ad spend while simultaneously increasing the quality of leads that we are generating by targeting key user groups. We have been able to do this by audience suppression and look-alike audiences targeting these key user groups. Along with this, we have been able to increase our signals that we are sending to different advertisers by leveraging event stream and Capi integrations.

• Capi
• Audiences segmentation
• Ad tech connection

• 50% increase of meta roas leveraging Tealium audience
• 25% increase roas when capi was implemented

Rudderstack, Twilio Segment and Treasure Data

Braze, Google Analytics, Amplitude Analytics