TrustRadius: an HG Insights company

Tealium Customer Data Hub

Score8.2 out of 10

241 Reviews and Ratings

What is Tealium Customer Data Hub?

The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.

Media

Screenshot of Data Supply Chain
Screenshot of Data Layer
Screenshot of Connector Marketplace
Screenshot of Live Event Tracking
Screenshot of AudienceStream Dashboard

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Screenshot of Data Supply Chain

Top Performing Features

  • Library of JavaScript extensions

    The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.

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  • Rules-driven tag execution

    The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.

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  • Tag library

    The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.

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Areas for Improvement

  • Ease of writing custom tags

    The software allows users to create and implement custom tags when a certain tag is not among the available templates.

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  • Mobile app tagging

    The software can manage tags for mobile apps as well as websites.

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  • Tag performance monitoring

    The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.

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