ironSource

Score8 out of 10

7 Reviews and Ratings

Community insights

TrustRadius Insights for ironSource are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Intuitive User Interface: Several users have found the user interface of Ironsource to be intuitive and easy to use, especially when compared to other software tools. They appreciate how it simplifies their experience with the platform.

Easy Configuration and Reporting: Many reviewers appreciate the easy configuration process of Ironsource, as well as the minimal delay in reporting data. This allows them to quickly set up their campaigns and access real-time information without any hassles.

Maximizing Ad Revenue and Control: A number of users like the ability to link other ad networks to Ironsource, which helps them maximize their ad revenue. They also praise the platform's capacity to control eCPM, giving them more control over their monetization strategies.

Reviews

4 Reviews

Great DSP with lots of upside

Rating: 9 out of 10

October 24, 2022

Use Cases and Deployment Scope

We leverage IronSource on the demand side for both non-incent and incent traffic to acquire users for our app. It's another media partner that we like to leverage to supplement our buys on Google and Facebook. A good way to complement our other media partners and diversify our traffic as much as possible instead of relying on Google and FB

Pros

Dedicated account manager to keep things running smoothly and provide feedback weekly
Great reach of publishers
Large verity of ad formats

Cons

Not too many publishers for Brasil
Issues with delivering expected volume based on bid landscape suggested by the AM
Fraudulent traffic slips through their fraud prevention system

Likelihood to Recommend

Although IS is mostly utilized for apps in the gaming vertical, and the bulk of their publishers are also in the gaming vertical, we have had some success using its DSP. As a non-gaming app, we occasionally struggle to find a reliable source of constant inventory and growth. However, with IS, we've found a few good pockets (publishers) that appear to back out extremely well for us.

Verified User

Director in Marketing (51-200 employees)

Vetted Review

4 years of experience

Get to know IronSource Ad side.

Rating: 8 out of 10

Incentivized

January 30, 2022

Use Cases and Deployment Scope

We use IronSource on the Advertising side to promote apps on behalf of our clients. We use a lot IronSource to scale our client's mobile apps. It has a very easy of use platform so everyone in our organization can use it and manage it.

Pros

Scaling Apps
Good platform
Very good API

Cons

Very small inventory for iOS in Latin.
Sometimes does not deliver at the set targets.

Likelihood to Recommend

Very good to scale Android apps in US or MX. I wouldn't use it for scaling iOS Apps in Latin America as they have a very small inventory. The platform is super easy to use and start launching ads. We use it as a complement to Appsflyer.

Verified User

Engineer in Product Management (11-50 employees)

Vetted Review

2 years of experience

Very good alternative to traditional marketing channels

Rating: 7 out of 10

Incentivized

April 22, 2021

Use Cases and Deployment Scope

ironSource is a great tool that helps us expand our addressable supply for our programmatic campaigns. It is a great alternative to Google and more traditional channels that have banners and do not focus on CTV inventory. It is used mainly by our in-house marketing team and we use it as a complement to other DSPs to expand the reach on our campaigns.

Pros

Great reporting
Dedicated AM to help get the best use of the product
Exclusive deals with big publishers

Cons

Lots of fraud on the platform
Needs more data integrations
More A/B testing functionalities

Likelihood to Recommend

ironSource is a niche player on the DSP space, focused on specific verticals like gaming and on-demand categories. We use it for ride sharing campaigns as well as food delivery and some fintech clients that have special requirements and want to reach a younger audience. I would not recommend it if you want to run pure performance campaigns focused on getting clicks at a cheap price.

Kimberly Smith

Director digital in Marketing at Ogilvy (10,001+ employees)

Vetted Review

1 year of experience

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ironSource--well suited for gaming campaigns

Rating: 9 out of 10

April 22, 2021

Use Cases and Deployment Scope

We are using ironSource as our DSP to access programmatic inventory, specifically video and high-impact formats. ironSource helps us deliver our marketing campaigns in an efficient way with very good results. It is used mainly by our marketing and ad operations departments within the company. They have a lot of CTV inventory and that is very helpful to reach young audiences that are otherwise very hard to get on other platforms.

Pros

Lots of video inventory
Premium supply on tier 1 countries
Very good support since its a managed platform

Cons

Not enough anti-fraud controls
Not enough inventory on small countries
CPMs are quite expensive

Likelihood to Recommend

ironSource is especially well suited for gaming campaigns, and hypercasual easy-to-use games are the scenario where their inventory performs best.

I would not recommend it for campaigns that are designed for e-commerce or retail, as that is not their strong suit. Also, since its a managed service, I would not recommend it for clients that have a programmatic in-house team.

Gabriela Band

Sales Specialist in Sales at Ogilvy (10,001+ employees)

Vetted Review

2 years of experience

View profile

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