#1 most frequent
United States of America
34.1%71 installations of 208
What is ironSource?
ironSource (or Supersonic before ironSource and Supersonic merged under the ironSource brand) is a mobile app monetization and mobile advertising application. ironSource (the company) is headquartered in Tel Aviv.
Categories & Use Cases
Product Demos
Who Buys & Uses ironSource
#2 most frequent
India
9.6%20 installations of 208
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
8.7%18 installations of 208
Very good alternative to traditional marketing channels
Pros
- Great reporting
- Dedicated AM to help get the best use of the product
- Exclusive deals with big publishers
Cons
- Lots of fraud on the platform
- Needs more data integrations
- More A/B testing functionalities
Most Important Features
- Great AMs
- Around-the-clock service to activate campaigns
- Extensive reach
Return on Investment
- Low cost per installs on selected categories
- Low ad serving costs
- Helped us get more reach
Alternatives Considered
Appreciate DSP, Basis DSP, SmartyAds DSP and Voluum DSP
Other Software Used
MoPub, Slack, LinkedIn Premium Career, SmartyAds DSP, SmartyAds SSP, Google Hangouts Meet
ironSource--well suited for gaming campaigns
Pros
- Lots of video inventory
- Premium supply on tier 1 countries
- Very good support since its a managed platform
Cons
- Not enough anti-fraud controls
- Not enough inventory on small countries
- CPMs are quite expensive
Most Important Features
- Video inventory
- Good customer service
- Premium inventory
Return on Investment
- Helps us deliver on our campagins, improving ROI
- Inventory quite expensive, decreasing ROI
- Not transparent on margins, which is not good for the business
Alternatives Considered
MoPub, Smaato and AppLovin
Other Software Used
MoPub, AppLovin, Smaato, AppsFlyer, Adjust Attribution, AWS Elastic Beanstalk
Great DSP with lots of upside
Use Cases and Deployment Scope
We leverage IronSource on the demand side for both non-incent and incent traffic to acquire users for our app. It's another media partner that we like to leverage to supplement our buys on Google and Facebook. A good way to complement our other media partners and diversify our traffic as much as possible instead of relying on Google and FB
Pros
- Dedicated account manager to keep things running smoothly and provide feedback weekly
- Great reach of publishers
- Large verity of ad formats
Cons
- Not too many publishers for Brasil
- Issues with delivering expected volume based on bid landscape suggested by the AM
- Fraudulent traffic slips through their fraud prevention system
Most Important Features
- Easy to use
- Dedicated AM
- Great results and ROI
Return on Investment
- Helps us bring down our high CAC
- Good scalability which can lead to better ROI
Alternatives Considered
Tapjoy, Google Ads, Meta for Business, AppLovin exchange (ALX), Unity and Appreciate DSP
Get to know IronSource Ad side.
Use Cases and Deployment Scope
We use IronSource on the Advertising side to promote apps on behalf of our clients. We use a lot IronSource to scale our client's mobile apps. It has a very easy of use platform so everyone in our organization can use it and manage it.
Pros
- Scaling Apps
- Good platform
- Very good API
Cons
- Very small inventory for iOS in Latin.
- Sometimes does not deliver at the set targets.
Most Important Features
- Easy of use.
- Extra inventory.
- Good results.
Return on Investment
- It help us scale some apps.
- Sometimes it doesn't deliver at the set targets.
Alternatives Considered
Liftoff, Moloco and Tapjoy