Features
Top Performing Features
Tag variable mapping
The software allows users to manipulate data and map it to known variables in the tag without custom development.
Category average: 7.4
Rules-driven tag execution
The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.
Category average: 6.4
Universal data layer
The software utilizes a set of universal data made available through the browser, server, or HTML content.
Category average: 7.7
Role-based user permissions
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
Category average: 6.2
Security
This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.
Role-based user permissions
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
Category average: 6.2
Tag Management
Features related to tag management
Tag library
The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.
Category average: 7.9
Tag variable mapping
The software allows users to manipulate data and map it to known variables in the tag without custom development.
Category average: 7.4
Ease of writing custom tags
The software allows users to create and implement custom tags when a certain tag is not among the available templates.
Category average: 6.9
Rules-driven tag execution
The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.
Category average: 6.4
Page load times
The tag management software has helped improve page load speeds.
Category average: 7
Data Management & Integrity
Features related to data management and integrity
Data distribution management
The software manages the collection and distribution of data among various technologies.
Category average: 7.5
Universal data layer
The software utilizes a set of universal data made available through the browser, server, or HTML content.
Category average: 7.7