Kantar Audience Intelligence, discont

Kantar Audience Intelligence is a solution designed to unlock audiences and drive growth in the media and entertainment industry, according to the vendor. This software solution is aimed at small to large companies in the industry, including media companies, advertising agencies, content owners and distributors, TV networks and broadcasters, and streaming platforms. By leveraging people-based audience measurement, advanced analytics, cross-media campaign measurement, and representative audience panels, Kantar Audience Intelligence aims to provide valuable insights and actionable data to optimize audience engagement and maximize business outcomes.