Kantar Research Services Reviews and Ratings

Rating: 8 out of 10

Score

8 out of 10

Community insights

TrustRadius Insights for Kantar Research Services are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

Kantar Marketplace is a research-oriented marketing platform that has proven to meet market research needs by delivering timely and relevant requirements, key insights, and detailed data. Users have found value in accessing reviews of the latest Apple iPhone by Kantar on this platform. The software has been instrumental in helping users conduct customer research and gain valuable insights from data to support decision-making. It empowers users to prioritize global initiatives and understand the performance and feedback of specific product areas. With competitive intelligence and insights provided by Kantar, businesses have been able to build scaled opportunities and stay ahead in the market. The Marketplace product offers unique market research insights, enabling businesses to understand customer needs and win new business. This platform gathers deep insights about the target market and consumer, allowing businesses to plan market expansion strategies globally.

Reviews

3 Reviews

Know your market with Kantar Market place.

Rating: 7 out of 10

Incentivized

August 1, 2022

Use Cases and Deployment Scope

Kantar marketplace is a research-oriented marketing platform that allows its users to plan penetration strategy in a systematic and planned manner, as it gathers deep insights about the target market and the consumer and accordingly decides/plans penetration strategies across the globe.

Pros

There studies provide brand insights in the most particular way.
They also help in media planning & measuring their effectiveness.
Helps in building brands.

Cons

Payment structure needs to be improved.
standardization is limiting as it does not allow deeper understanding.
Services are expensive.

Likelihood to Recommend

Best suited for small and mid-sized companies.

Verified User

Professional in Sales (51-200 employees)

Vetted Review

2 years of experience

Data-backed insights that allow more rapid scaling based on customer insights

Rating: 8 out of 10

Incentivized

July 26, 2022

Use Cases and Deployment Scope

Kantar provides a simple way for us to get competitive intel and insights to help build out scaled opportunities for our business. The Marketplace product has unique insights from a market research perspective that allows us to better understand the needs of our customers (in our case, agency-based) and respond to their needs in a more directed way that makes it much more realistic for us to win new business.

Pros

Provides the ability to utilize a decision-making matrix for comparisons.
Allows our marketing team to have a seat at the table in driving incremental sales lift.
Helps us accelerate new product development through real-world consumer R&D and testing.

Cons

The platform can be confusing to navigate at times; UX could be simplified.
Ability to utilize more competitive datasets would be helpful.
Sometimes takes a while to return data and build out full insights.

Likelihood to Recommend

Kantar Marketplace allows our marketing team to quickly test, learn and create real-world insights as we build and scale new products. By doing so, we are able to better focus our offerings on the specific needs of our clients and win business that might otherwise be at risk. This tool helps us better predict sales and scale our products to our clients. By utilizing it, brands can unlock new insights into their customers, backed by real data and analytics.

Verified User

Director in Sales (51-200 employees)

Vetted Review

4 years of experience

Great for innovation and ad testing.

Rating: 8 out of 10

Incentivized

May 6, 2022

Use Cases and Deployment Scope

The software helps conduct customer research and provides insights from data to answer core business questions and support commercial decision-making. The scope of a use case for me is in specific product areas, looking at certain parts of the store to understand the performance/feedback of a core range throughout launch or key seasonal peaks.

Pros

Testing of digital marketing campaigns.
Testing new concepts or products with customers.

Cons

Reviewing the performance of ads over different time periods, comparing to non-direct competitors who occupy the same space or similar target customers to get a different range of customer feedback.

Likelihood to Recommend

Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.

Verified User

Manager in Sales (10,001+ employees)

Vetted Review

2 years of experience

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