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KUKU.io

Score1.1 out of 10

2 Reviews and Ratings

What is KUKU.io?

KUKU.io social media tools allow users to schedule posts on 10 social networks, including Instagram, Facebook, Linkedin, Telegram, Twitter, Pinterest, Google+, OK.ru, Vk.com, and Tumblr, without any risks of a ban. KUKU.io is an official partner of these social networks.

In KUKU.io social media analytics users can analyze content engagement compare posts with special filters (by clicks, likes, comments, shares), count reach and monitor team performance. Users can add colleagues in KUKU.io to manage content in a team, then add roles and track the results of each team member.

The posting, social media analytics and team management modules of KUKU.io can be set up on the user's own server or product. Users can choose a white label license, individual license or can customize KUKU.io (change design, add or modify features).

White label solutions include:
  • Branded landing page
  • Branded emails and notifications
  • Technical support and dedicated manager
  • App with your logo and new features if needed
  • Custom pricing and configurations

Media

Content Calendar with tags, pics, dates and editing option
Social media analytics to track engagement of your content
Posting tools. The variety of tools to automate posting. Editing functions in one window.
Add your team member, give roles and edit access to your projects. Track team perfomance.

1 / 4

Top Performing Features

  • Google+

    The software allows users to monitor, publish and respond via Google+.

    Category average: 9

  • Workflow management

    Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.

    Category average: 8.2

  • Content planning and scheduling

    Users can easily plan content and schedule posts to various social media channels and profiles from one interface.

    Category average: 9.1

Areas for Improvement

  • Pinterest

    The software allows users to monitor, publish and respond via Pinterest.

    Category average: 8.4

  • Campaign success analytics

    Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.

    Category average: 8.6

  • Mobile access

    Users can effectively use the software through a mobile or tablet device.

    Category average: 8.1

KUKU.io is simple, but a very powerful tool.

Pros

  • It is easy to use and setup.
  • Nice and clean UI
  • Great support if you need help or if you have any kind of feedback.

Cons

  • I am missing an iOS app. Since I am a heavy iPad Pro user an app would be much appreciated.

Return on Investment

  • Since I am using KUKU.io it saved me a ton of time I am able to spend on other things.

Alternatives Considered

Buffer

Other Software Used

Quip, Evernote

Why you should never use KUKU - advice from a social media manager.

Pros

  • I wouldn't say ther are any particularly good things about KUKU.io that set them apart from any other scheduling tool.

Cons

  • io corrupts headlines of articles you reshare. When you schedule a post with a URL in it, the Title of the blog post that is displayed below the picture/preview gets corrupted. So if you add any text in with the URL, that will replace the headline. I have noticed this on both LinkedIn and Twitter.
  • Very poor support team. I have found that the support team at KUKU.io are extremely rude, unwilling to help you and take a long time to reply. On some occasions I have had to message them three times in the chatbot for them to even reply. None of these times has the issue been resolved. When I reported to them that KUKU.io was corrupting headlines, at first they refused to take responsibility. Finally, they admitted it was the platforms fault but said they were not doing anything at that time to fix it.
  • Analytics are poor. The analytics suite in KUKU.io does not give you anything analytics for LinkedIn. The ones it provides for Twitter you can get directly from Twitter. So no value is added there.
  • You cannot tag LinkedIn accounts. I use HubSpot to schedule social media posts which allows you to tag companies at least. KUKU.io cannot.

Return on Investment

  • io has crashed a few times for whole days, or been under maintenance without prior warning. This has happened on a few occasions where I have need to schedule time sensitive posts. During this time no support was available and I had to posts social media posts manually in all channels.
  • io corrupting the headline of social media posts has caused friction with clients as they were unhappy with the service. People in their network noticed the poor quality of the posts and commented that there was something wrong with them. This was an ongoing issue and happened with every single post coming out of KUKU.
  • Before this issue happened, KUKU was great for saving time because I could schedule posts in advance. This saved me hours in a day, and meant I could managed my multiple freelance and permanent roles. However, due to Kuku corrupting posts I can no longer do this.

Alternatives Considered

HubSpot, Buffer, TweetDeck and Zoho Assist