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Leadfwd Reviews & Insights

Score8.2 out of 10

2 Reviews and Ratings

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Community insights

TrustRadius Insights for Leadfwd are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

Users have found great value in using Inbox25 for their marketing efforts. The product offers a wide range of features and customization options that cater to specific lead generation needs. By utilizing the visitor monitoring feature, users have been able to identify and rectify past mistakes, resulting in more effective campaigns. The marketing automation feature simplifies users' work and helps them discover new opportunities. Integration with CRM allows users to automate basic marketing tasks and successfully resolve complex operations and campaigns through drip nurturing and email touchpoints. Inbox25 facilitates email marketing, web page monitoring, tracking, and SMS messaging, enabling users to become more strategic marketers by gaining insights into their customers through targeted marketing and leveraging automation features.

Reviews

2 Reviews

Inbox25: A Sweet Marketing Automation Option for Sugar CRM

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

We started using Inbox25 for stand-alone email campaigns. The integration with our Sugar CRM system was our primary decision for selecting it along with the lower costs compared to other marketing automation platforms. It worked well for us to send out email campaigns for the first four years. We recently expanded to utilize more advanced capabilities including full marketing automation for drip campaigns. While it was a lot more work to setup, it is now running and producing results. We use Inbox25 for email campaigns to all audiences - suspects, prospects, and customers across four lines of business including our calibration lab, ERP software business, and Anytime Collect product line which is all very different business units with unique needs from a marketing perspective.

Pros

  • Inbox25 integrates very well with Sugar CRM where you do not have to manually export lists for email marketing and the results of campaigns update data back to the CRM including bounces (invalid emails), opt-outs, and lead scores when recipients click through on calls to action.
  • The automation engine takes some time to learn but is extremely flexible. We use it to build list segments that we could never build inside our CRM. We also use it for drip marketing automation.
  • The company is small enough that they take a personal approach to each implementation. We've spent a lot of one-on-one time with an Inbox25 consultant to understand the system and to troubleshoot things that we set up incorrectly as we were learning how the application works.

Cons

  • Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
  • Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
  • Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.

Likelihood to Recommend

I think Inbox25 is a great fit for companies outgrowing lower-end, disconnected email marketing applications. Companies with a more formalized marketing organization that send a lot of emails (tens of thousands monthly or more) will be better served with a product like Inbox25 that is less complex, easier to use, and much more affordable (30% lower by our experience) from the larger marketing automation products on the market. Our company has 3 full-time marketing staff with over 100,000 contacts (with valid emails) that we target in various direct and drip email campaigns and Inbox25 fits our needs just fine. I suspect that we may outgrow the product eventually but I think it'll meet our needs just fine for many years to come.
JM
James Mallory
Director of Marketing in Marketing at e2b teknologies, inc. (11-50 employees)
Vetted Review
Leadfwd
6 years of experience
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A Great Choice for SugarCRM Users

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

INBOX25 was deployed as a marketing automation solution for a client using SugarCRM. Its primary use case was automated lead nurturing, scoring and email marketing tied closely to CRM records.

Pros

  • SugarCRM integration
  • Ease of building workflows
  • Responsive, helpful support team

Cons

  • Email builder is a bit difficult
  • UI was dated; workflows extended extremely far vertically, making it difficult to get a full picture
  • Some functionality lost if not using INBOX25 forms on the website

Likelihood to Recommend

It's a great choice for users of SugarCRM, which doesn't integrate particularly well with many other marketing automation platforms. It's less appropriate for users of other CRMs (particularly Salesforce) which has well-baked connectors for HubSpot, Pardot, et al.
AS
Adam Smartschan
Vice President, Innovation & Strategy at Altitude Marketing (11-50 employees)
Vetted Review
Leadfwd
1 year of experience
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