Features
Top Performing Features
Task management
Users can track and manage the tasks associated with SEO.
Category average: 7.3
Social SEO
The tool tracks social mentions and backlinks and their impact on SEO.
Category average: 7.2
Backlink management
The tool tracks existing backlinks, measures their impact on search rankings, alerts you of new backlinks, and helps surface backlink opportunities.
Category average: 7.5
Site audit / diagnostics
The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.
Category average: 8.5
SEO
Core features related to search engine optimization
Backlink management
The tool tracks existing backlinks, measures their impact on search rankings, alerts you of new backlinks, and helps surface backlink opportunities.
Category average: 7.5
Page grader
The tool scores each page of your website for SEO.
Category average: 7.8
Competitive analysis
The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.
Category average: 8.2
Site audit / diagnostics
The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.
Category average: 8.5
Site recommendations
The tool recommends site structure improvements and other tasks to help with SEO.
Category average: 7.3
Task management
Users can track and manage the tasks associated with SEO.
Category average: 7.3
SEO Channels
Features related to optimizing your website for specific channels
Local SEO
The tool helps optimize your website for local searches.
Category average: 7.8
Social SEO
The tool tracks social mentions and backlinks and their impact on SEO.
Category average: 7.2
Mobile SEO
The tool helps optimize your website for searches done on mobile devices.
Category average: 8.4
Global SEO
The tool integrates with non-U.S.-based search engines and works in multiple languages.
Category average: 8.3
SEO Platform & Account Management
Features related to scalability and integration of the SEO platform
Multi-domain support
For SEO agencies, the tool allows users to track multiple domains in one instance.
Category average: 8.9
Integration with web analytics tools
The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).
Category average: 8.8