Litmus from Validity

Score8.5 out of 10

544 Reviews and Ratings

What is Litmus from Validity?

Litmus, from Validity, is an email marketing solution used to create error-free emails in less time. It is also used to build email campaigns, personalize and test them thoroughly, monitor deliverability, and analyze email performance.

Categories & Use Cases

Media

Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.

Screenshot of Litmus Email Guardian, featuring 24/7 link monitoring to safeguard emails.

Screenshot of Litmus' integrated insights reports, that can automatically combine metrics from Salesforce Marketing Cloud with subscriber engagement insights from Litmus.

Screenshot of campaign preview, available in 100+ popular email clients

Screenshot of Litmus' inbox previewing and feedback tools, that help users to spot and fix issues early.

1 / 5

Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.

Email Previews
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Category average: 9.3
Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Category average: 8.3
Spam Testing
Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.
Category average: 8.8

A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Category average: 7.6
List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Category average: 8.4
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 7.9

Most Frequent Users

Top 3 industries using Litmus from Validity.

Based on HG Insights installation data

View all Reviews

#1 most frequent

Professional, Scientific, and Technical Services

23.9%

324 installations of 1,358

“I use it to test newsletters.”

#2 most frequent

Information

12.1%

164 installations of 1,358

#3 most frequent

Finance and Insurance

10.1%

137 installations of 1,358

Pros

Email rendering and previewing across various clients and devices
Time savings through automation of email quality assurance
Integration with CRM tools like Salesforce Marketing Cloud

Cons

Challenges with Litmus Personalize features (localization, mobile view)
Potential difficulties in implementing personalization features
Mixed experiences with personalization performance

Airaka Laughlin View profile

Senior Quality Assurance Engineer in Quality Assurance at Clarivate (1001-5000 employees)

Use Cases and Deployment Scope

We mainly use Litmus to validate changes to emails we send to our customers. Litmus addresses any and all business problems we have with emails sent to our customers. Our primary use case is to verify that our emails are compatible with all platforms and email clients our customers use.

Pros

Provides Mac and PC.
Compact views via mobile devices.
Ability to view results within one screen with quick scrolling.
Able to set up an email address that sends our emails directly to Litmus.

Cons

An easier way to copy a formatted email and have tests performed without having to add XML.

Return on Investment

Saved an entire week testing emails. With Litmus it only takes 1 to 2 days top!

Other Software Used

BrowserStack

Verified User

Employee in Marketing (51-200 employees)

Use Cases and Deployment Scope

We use Litmus to proofread emails and share emails with the client. We build the emails directly in Litmus and then share the proofs with the clients for them to make edits. Litmus enables our clients to provide direct feedback on email proofs, allowing for a smooth process. It has really helped us work effectively.

Pros

Commenting on proofs
Proofing different renders across devices
Highlighting the exact spot of code when clicking a part of the email.

Cons

Sometimes the links take a while to load in the previews
I would like to be able to AB tests emails directly within one proof

Return on Investment

We save a lot of time not needing to share email proofs across many renders.
Our clients are effectively able to comment any edits and changes made, they appreciate the use of Litmus.

Verified User

Employee in Marketing (201-500 employees)

Use Cases and Deployment Scope

Checking emails are rendering correctly across all devices and email clients

Pros

Has many device and esp options
You can easily send tests
Public links for people who don’t have Litmus

Cons

I’d like to be able to have the asset name match the platform im sending it from without having to rename manually
Sometimes it takes a little while / refreshing before you can see your email
An easier way to update a new version of an email text

Return on Investment

Avoided any rendering issues
Acted as an automated qa
Avoided any issues that may not have been spotted on different esps

Other Software Used

Adobe Marketo Engage

Verified User

Strategist in Information Technology (10,001+ employees)

Use Cases and Deployment Scope

We use Litmus as the ultimate stop for QA. Everytime we send an email we make sure that it works in all ESPs both in light and dark mode. Litmus makes it a one click process which saves us hours of time while giving us the peace of mind that everything will look it's best to all our clients.

Pros

Allows us to preview emails in all EsP in both light and dark mode
Is extremely easy to use, basically you are one click away from QA
Litmus UI is intuitive and doesn't require much of a learning curve

Cons

I would like to have an owner of each email in the main dashboard. It's easy to get lost when a team is using it.
It would be awesome if they could use AI to flag emails that do not look good or have accessibility issues

Return on Investment

Definitely Litmus saves HOURS of time for testing. I would say around 2 to 3 per email sent, and we send thousands monthly.

Verified User

Consultant in Professional Services (51-200 employees)

Use Cases and Deployment Scope

Litmus is an essential tool for my job. We can easily view how our email campaigns will render across all of the different email platforms, browsers, and devices. Litmus allows us to ensure that every aspect of our emails is taken care of before we press send and after. Litmus has enabled us to feel more confident in our work through checking accessibility of our emails to seeing the analytics post-send.

Pros

QA of email campaigns
Monitoring emails
Providing analytics

Cons

It would be helpful to see more details within analytics.

Return on Investment

Significantly reduced the amount of time spent on troubleshooting rendering issues
Sped up our email approval process

Other Software Used

Salesforce Marketing Cloud

Email on Acid

Movable Ink

ZeroBounce

Litmus from Validity

What is Litmus from Validity?

Categories & Use Cases

Media