A Flexible and Customizable CRM
Use Cases and Deployment Scope
Macaw helps us respond to all of our customers’ data in a single place making it easy to contact and manage.
Pros
- Blending of CRM within an insurance flow
- Great Lead Management, Quotation and Underwriting
- High level support for marketing campaigns and setting up successful content strategies
- Great support for legacy back-office system
Cons
- Not very user friendly
- Configuration with older back-office system is a bit of a hassle
- Searches and uploads sometimes take a long time
Most Important Features
- Leads management
- Quote management
- Integration with legacy back-office system
Return on Investment
- Allowed work from home due to its web UI
- Made using legacy back-office system easier, except for more complex cases
- Not user friendly and a bit hard to onboard into
Alternatives Considered
HubSpot CRM



