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MadKudu

Score9 out of 10

6 Reviews and Ratings

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What is MadKudu?

MadKudu from the company of the same name in Mountain View is presented by the vendor as an actionable lead scoring platform for marketing ops teams looking to create frictionless B2B customer journeys. The vendor states that MadKudu uses data, science and a playbook to do things like identify the 10% of accounts that will make 90% of the revenue, putting VIP visitors in touch with sales without friction, or personalizing outreach based on customer needs.

Categories & Use Cases

Most Frequent Users

Top 3 industries using MadKudu.
Based on HG Insights installation data
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#1 most frequent

Information

59.5%

25 installations of 42

#2 most frequent

Professional, Scientific, and Technical Services

19.0%

8 installations of 42

#3 most frequent

Educational Services

7.1%

3 installations of 42

Reviews

What users are saying about MadKudu.
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A reliable predictive sales analytics software.

Incentivized
Loby Mounia
Sales Analyst in Sales at TELUS HOLDING (51-200 employees employees)

Use Cases and Deployment Scope

MadKudu help us in predictive sales analytics where by we are able to identify sales leads and accelerate marketing. The product has enabled us to convert ready to buy prospects before our competators. Through use of the tool our revenue has grown by 40%. MadKudu is an easy to use software and integrates well with facebook ads, Hubspot CRM and Salesforce.

Pros

  • The software has strong integrations and automations.
  • Simplicity of the product and availability of brilliant customer support team.
  • Software reliability in email marketing and quality lead generation.

Cons

  • The product is very expensive and not affordable to small organisations and start-ups.
  • MadKudu supports only one language which is English. This limits its usability.
  • The software has limited customization.

Return on Investment

  • Use of the software in our organisation has increased customer engagement and enhanced lead generation.
  • The product has helped in streamlining our sales and market workflows.
  • Introduction of MadKudu in our organisation has ensured comprehensive tracking of website visitors and sales pipelines management.

Usability

Other Software Used

6sense, UserWay Accessibility Monitor, Accio Data

Madkudu for predictive sales analytics.

Incentivized
Verified User
Director in Marketing (51-200 employees employees)

Use Cases and Deployment Scope

Madkudu is our sole artificial intelligence sales assistant and predictive sales analytics software. It has helped us in prioritising resources towards areas with highest impact. The product has also enabled us to identify quality leads that account to 80% our daily conversions. Madkudu has highly impacted our sales pipeline by increasing conversions with lesser efforts. The product is easy to deploy and implement.

Pros

  • Software accuracy in lead scoring and nurturing.
  • Easy integration of the software into our various lead models and multi data sources.
  • Availability of amazing customer success team.

Cons

  • The software is not effective when it comes to third party data aggregation.
  • Analytics and reporting systems are clunky. They fail from time to time.

Return on Investment

  • Use of Madkudu has made it possible for us to save time and acquire quality leads. This has increased our daily conversion and sales.
  • Madkudu has made it easier for us to route, assign and schedule leads.
  • The software has brought about unmatched and real-time visibility into our marketing performance.

Usability

Other Software Used

Advertsdata, Aryson Email Migration, Digital HRMS

With MadKudu we get a lot of customers

Incentivized
America CastañedaView profile
Division Sales and Marketing Manager in Marketing at American Residential Services (5001-10,000 employees employees)

Use Cases and Deployment Scope

This software came to change the way we used to get leads in the marketing department. Thanks to its scoring and segmentation system, it allows us to see which customers are really interested and to be able to close sales quickly.

Pros

  • It is an intuitively designed software that you don't need to be an expert in systems and codes to be able to use it and get the results you need.
  • Incorporating data from different channels is very easy and has very accurate metrics and statistics that yield accurate customer information.
  • It has very useful integrations such as SalesForce, Intercom and segment, to generate the precise and accurate data.

Cons

  • The whole process of installing the software and integrating with the other programs was quite difficult to do.
  • Some synchronizations with the platforms are not working properly and it does not give me accurate data.
  • When I synchronize simultaneously with the different integrations to get the data and have it analyzed, it slows down the system and becomes very cumbersome.

Most Important Features

  • The way to create the work models is very simple, the system provides a series of steps and recommendations to execute the tasks and reach the clients according to the objective.
  • A tool that allows both sales and marketing teams to work perfectly, thanks to the accurate data it provides.
  • Its many integrations allow the data to be more accurate and precise and the search for potential customers to be more effective.

Return on Investment

  • Thanks to this tool, marketing teams have been able to acquire better customers, as the system's sales predictions are almost accurate.
  • The sales team has been able to close much more business, since it works hand in hand with the marketing team, obtaining more than the expected results.
  • This software undoubtedly improved the way in which customers were captured and helped save a lot of time in manual segmentation processes.

Madkudu, the perfect tool to join your data and bring value from it!

Incentivized
Verified User
Employee in Marketing (1001-5000 employees employees)

Use Cases and Deployment Scope

MadKudu helped me join all the data in one place and use it to analyse, enrich and predict outcomes. It's a great tool even for complex scoring models that we always need to put in place on marketing ops teams. This tool also help us look good in front of the sales team since we deliver better leads!

Pros

  • Data Aggregation
  • Standardization
  • Workflows

Cons

  • UX
  • More integrations
  • Better logs for monitoring

Most Important Features

  • Workflows
  • Data Enrichment
  • Analytics

Return on Investment

  • Better prepared leads to sales
  • Increased pipe velocity