Maptitude Reviews & Insights

We provide GIS-based research and consulting for the financial service and the casino industry. We provide Customer data enhancement, combined with segmentation, which will allow you to target specific customers, and non-customers, that match specific products, and services, based on characteristics you might not be tracking. This might include life-cycle data, occupation, discretionary income, proximity to your office, profitability, and more.

Maptitude has proven to be an easy tool got banker to analyze their lending patterns for CRA and HMDA. In addition, it helps refine and target potential customers based on segmentation models. Given the new 2020 census data, Maptitude is ideal for understanding the changing demographics.

We use Maptitude to map people and projects, calculate distances, and compare demographics. The built-in Census Bureau data allows us to target areas for development and provide data for policymakers. The ability to add our own data to the Census Bureau data, and the database features, in particular the ability to use formulas, adds another level of functionality that really puts Maptitude on another level.

Maptitude is well suited to mapping large data sets. I routinely map data sets of several hundred thousand points. It works well layering multiple data sets on top of each other in order to compare them.

As a user of Maptitute for the past 10 years, I can say that I have been continually impressed at the improvements that have been made through each iteration of the software. I use the software primarily for business/retail applications, institutional research, and logistics. Maptitude's greatest strength is the software’s ability to crunch through “big data” sets and display that data spatially in just a few steps. Maptitude is a great alternative to ArcMap, as all of the ArcMap extensions (i.e. spatial analyst, network analyst, etc.) are all built-in for a fraction of the cost. Using Maptitude, I can easily create 3-D maps, heat/hot spot maps, Thiessen Polygons (Areas of Influence), drive-time rings, flow maps (desire lines and spider maps), territory mapping, and spatial overlays (tagging features from one layer to another), trade area/site selection, and much more. I can also easily bring in shapefiles, imagery, and terrain data from a variety of sources. Maptitude has a robust geocoder built-in, that can instantly locate data that you have stored in Excel, Google Sheets, Access, or other SQL formats. Maps can be exported in a variety of formats that interact nicely with the Microsoft Office Suite environment. As one who has taught Business GIS courses, the beauty of Maptitude is the low learning curve, which allows my students to focus on the analysis and results of data and less time on basic GIS software fundamentals. For the price ($695), Maptitude, is hands down the best desktop GIS software on the market.

Maptitude excels with data visualization so spatial patterns within your tabular data start to appear allowing you to convey that information in a straightforward manner. Fully integrates with Microsoft Office. https://www.youtube.com/watch?v=4t9-vBIfp8Q

I'm a logistics consultant running my own business. I use Maptitude for visualisation and analysis on behalf of my clients for two completely different business streams - mainly for logistics studies but also for looking at databases from customers in areas like marketing, field service, membership organisations... while remaining GDPR compliant of course!!

In logistics it is great for allocating customers to their nearest warehouse through a process called tagging. For marketing, you can prioritise sales leads and carry out competitor adjacency analysis. For field-based roles it's useful for calculating work content, and for membership organisations and similar situations, it can be used to look for clusters with similar interests.

Maptitude is mainly used to meet admissions and marketing needs. This tool, even though the learning curve can be steep for some, is a great tool providing the means to map our admissions and marketing data. It also provides census data that we can overlay to help us make decisions on where to market. The only issue is that with several companies moving to PowerBi, this tool may become obsolete.

If you want to map any form of data that requires a geographic map, I would recommend Maptitude. This program will allow you to map all types of data, along with the ability to create territories. You can also find locations quickly and easily. I use this function to center my marketing areas around my campuses. Then I use the radius tool to outline my areas. Finally, I create territories within those areas.
If you already have PowerBI, I would not recommend this program as PowerBI, can map data and more with its recent additions to the program.