#1 most frequent
Brazil
50.0%1 installation of 2
What is Market Logic Software?
Market Logic in Berlin makes enterprise software. This includes Insights Portals to share and promote knowledge, Intelligence Portals to analyze markets and competitors, and the Market Insights Platforms to generate insights from data and inject these in business processes. The software is used to drive customer centricity in consumer-packaged goods, healthcare, retail, financial services, telecom, travel and media sectors.
Categories & Use Cases
Who Buys & Uses Market Logic Software
#2 most frequent
Colombia
50.0%1 installation of 2
Cost-effective knowledge management
Use Cases and Deployment Scope
An organisation gathers insights from a multitude of sources. Often, these sources like media monitoring, social listening, secondary research services, PR listening, news feeds, competitive insights etc, do not speak to each other. If a user needs to find a segment of this information, they are supposed to know the right location and context of the information. MarketLogic is used as an insights repository. It connects all your consumer and market data and tools together. It helps business find the insights it needs faster and improves efficiencies.
Pros
- Knowledge management
- Competitive intelligence
- Agile research
Cons
- Customer service
- AI assistance
- Software reliability issues
Most Important Features
- Social media monitoring
- AI assistance
- Agile research
Return on Investment
- Improved research efficiencies
- Value for money, better ROI
- Information is used more effectively across all LOBs than before
Alternatives Considered
Knova Knowledge Management and TULIP platform
Other Software Used
Tableau Desktop, Alteryx, Microsoft Power BI
