What is Ekata by Mastercard?
Ekata, a former part of the Whitepages company, and now a Mastercard company since the April 2021 acquistion, offers identity verification, data validation, and data enrichment services based on the Ekata Identity Engine (EIE), a machine learning based system used to derive links from real-time transactions within the company's proprietary network and data licenses. The service includes address and phone number validation APIs, among other services.
Ekata offers
Ekata offers
- Account Opening API - Ekata’s account opening solutions provides insights to help businesses separate potential bad actors from good customers during the application process.
- Transaction Risk API - Transaction Risk API provides payment operations teams insights into client-provided identity information to reduce friction and improve customer experience while keeping fraud at bay.
- Phone Intelligence API - With a single customer phone number, it returns detailed and authoritative phone data to identify fake account sign-ups, inform risk models, and segment and analyze databases.
- Pro Insight - An identity review solution that enables agents to assess identity risk, approve good transactions, and investigate fraud on a global scale.
- Address Risk API - For any address in the world, provides rich metadata and risk signals around any given address and helps predict whether a customer is engaging in fraudulent activity.
Categories & Use Cases
Technical Details
| Mobile Application | No |
|---|
FAQs
What is Ekata?
Ekata, a former part of the Whitepages company, and now a Mastercard company since the April 2021 acquistion, offers identity verification, data validation, and data enrichment services based on the Ekata Identity Engine (EIE), a machine learning based system used to derive links from real-time transactions within the company's proprietary network and data licenses. The service includes address and phone number validation APIs, among other services.
What are Ekata's top competitors?
Forter, SEON. Fraud Fighters, and LexisNexis Risk Identity Verification Solution are common alternatives for Ekata.




