TrustRadius: an HG Insights company

Matomo Analytics

Score8 out of 10

58 Reviews and Ratings

Top Performing Features

+28%

Lead Conversion Tracking

This tool allows you to follow a user's path through your website until they complete a certain action, like making a purchase or signing up for a newsletter, enabling you to understand what leads to conversions.

Cat avg: 7.8

+30%

Bounce Rate Measurement

This feature measures the number of users who visit only one page on your website before leaving, helping to identify issues with content quality or website design.

Cat avg: 7.7

+27%

Device and Browser Reporting

This enables an overview of the type of devices or browsers users are using to access your website, helping in improving website design, usability, and visibility.

Cat avg: 7.9

+19%

Pageview Tracking

A feature that records and provides data on a specific page's popularity and the number of times it has been viewed by users.

Cat avg: 8.4

Worst Performing Features

+15%

Reporting in real-time

This feature provides immediate data and analysis about web traffic and user behavior, facilitating real-time decision making.

Cat avg: 8.7

+22%

Referral Source Tracking

This feature tracks the original source of your web traffic, informing you where your users are coming to your site from whether it be through other websites, social media, etc.

Cat avg: 8.2

+25%

Customizable Dashboards

This feature allows users to personalize their view of data and reports to focus on specific metrics that best fit their business needs.

Cat avg: 8

Matomo Analytics Features from Reviews

Web Analytics

Web Analytic features such as SEO tracking, user engagement tracking, pageview tracking, and behavior analysis.

10+25%
  • Lead Conversion Tracking

    This tool allows you to follow a user's path through your website until they complete a certain action, like making a purchase or signing up for a newsletter, enabling you to understand what leads to conversions.

    Category average: 7.8

  • Bounce Rate Measurement

    This feature measures the number of users who visit only one page on your website before leaving, helping to identify issues with content quality or website design.

    Category average: 7.7

  • Device and Browser Reporting

    This enables an overview of the type of devices or browsers users are using to access your website, helping in improving website design, usability, and visibility.

    Category average: 7.9

  • Pageview Tracking

    A feature that records and provides data on a specific page's popularity and the number of times it has been viewed by users.

    Category average: 8.4

  • Reporting in real-time

    This feature provides immediate data and analysis about web traffic and user behavior, facilitating real-time decision making.

    Category average: 8.7

  • Referral Source Tracking

    This feature tracks the original source of your web traffic, informing you where your users are coming to your site from whether it be through other websites, social media, etc.

    Category average: 8.2

  • Customizable Dashboards

    This feature allows users to personalize their view of data and reports to focus on specific metrics that best fit their business needs.

    Category average: 8

Matomo Analytics Features from the Vendor

Additional Features

Vendor-contributed
  • Privacy Compliant Analytics

  • Web, E-commerce, Intranet, App Analytics

  • Customizable Dashboard

  • Visitor's Journeys

  • Goals and Conversion Tracking and Funnels

  • Event Tracking

  • Content Tracking

  • Site Search Analytics

  • Real Time Data Updates

  • Strong Focus on Software Security & Full control of your data

  • Wide Range of Free and Premium Features

  • Form Analytics

  • A/B Testing

  • Heatmaps

  • Sessions Recording

  • Tag Manager

  • Media Analytics

  • Acquisition

  • Ecommerce

  • Custom Reports

  • Visitors Behaviour

  • Roll-Up Reporting

  • White Label Analytics

  • No data limits