What is Medallia Experience Orchestration?
Medallia Experience Orchestration (formerly Thunderhead ONE Engagement Hub) is a unifying tech layer that learns, understands and orchestrates customer journeys and conversations. It helps users understand each customer’s true intent, across journeys, touchpoints and time to help users to meet individual needs across their entire experience: on web, mobile apps, email, call centers and even in-store. And since orchestration happens in real-time, the vendor states users can gather insights to deliver better conversations.