TrustRadius: an HG Insights company

MediaRadar

Score6 out of 10

9 Reviews and Ratings

Get a Demo

What is MediaRadar?

Media Radar is a sales intelligence software solution offered by Media Radar.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features MediaRadar has to offer, as determined by TrustRadius' reviewers.
Based on 9 ratings of MediaRadar's features
View all features

Top Performing Features

  • Sales email templates

    Users can create and share templates for emailing leads. May also include template testing capabilities, or other analytics that will recommend a template for a particular lead.

    Category average: 6.9

  • Append emails to records

    Allows users to selectively or automatically append email threads and attachments to leads/contact records.

    Category average: 7

  • Automatic data refresh

    Contact and company data are automatically kept up to date.

    Category average: 7.2

Areas for Improvement

  • Company/business profiles

    Provides account-level information, including firmographics, business objectives, industry information, similar companies, and contact information for key decision-makers and influencers at a company. Gives sales reps context so they can deliver tailored sales pitches.

    Category average: 7.9

  • Alerts and reminders

    Sends sales teams alerts/reminders about key happenings, opportunities, and recommended actions to take with leads.

    Category average: 7.6

  • Filters and segmentation

    Allows users to filter contacts and segment leads to explore data and create lists.

    Category average: 8.2

Reviews

What users are saying about MediaRadar.
View all reviews

Terrible platform that under delivers every step of the way

Peter ReitanoView profile
CEO (Chief Executive Officer) in Marketing at Abacus (11-50 employees employees)

Pros

  • They sold us well.

Cons

  • Data is mostly invalid and out of date. We had to look for a new solution.
  • Customer service is terrible.
  • Their legal team is aggressive and borderline abusive.

Return on Investment

  • Zero ROI
  • Stressful communications dealing with their under trained team.

Other Software Used

Salesforce Advertising Studio (formerly Social.com), monday.com, Facebook for Business

Great for media/ad sales, specifically

Incentivized
David WilletteView profile
Business Development in Sales at Real Vision (51-200 employees employees)

Pros

  • Very simple to use.
  • Lots of data on media agencies and media spend.
  • Very good customer service.

Cons

  • I think the user interface could use improvement.
  • Would be nice to have more accurate phone # information.
  • Could be updated more frequently.

Return on Investment

  • Given the spend amounts in media, finding the right contacts has a big ROI.
  • Saves a lot of time by giving you the media/marketing contacts you're looking for in media.
  • They have a concierge to help you if it's missing contacts.

Alternatives Considered

ZoomInfo and DiscoverOrg

Other Software Used

UberConference, Zoom, HubSpot CRM

Great program!

Incentivized
Cassidy EbertView profile
Client Services Manager in Sales at SourceMedia (501-1000 employees employees)

Pros

  • Gauges client budgets
  • Keeps up with competitors
  • Creates mock ups for clients

Cons

  • Could be more user-friendly
  • Could be less costly

Return on Investment

  • Helps with leads
  • Gives us the edge over competitors
  • Makes our job easier

Alternatives Considered

TriNet, Google Drive, Google Forms, Google Hangouts, Google Pay (formerly Google Wallet), Sailthru, Salesforce.com, Salesforce Mobile (formerly Salesforce1 Mobile App), OpenX and ClearSlide

Other Software Used

Google Drive, ClearSlide, TriNet, OpenX, Sailthru, Slack, Salesforce.com, Salesforce Mobile (formerly Salesforce1 Mobile App), Google Analytics

MediaRadar is a great research tool to start your marketing/company research

Incentivized
Verified User
Manager in Marketing (51-200 employees employees)

Pros

  • Client-agency relationships: Which agency represents which clients.
  • Creative examples from real ads.

Cons

  • They don't capture smaller media spenders.
  • Numbers/media spends are often super low - MR only measures where they have access and don't assume another spend.

Return on Investment

  • We identified many accounts of prospects and people at the company. The ROI is in time saved for the teams.

Alternatives Considered

Winmo, DiscoverOrg and Data.com

Other Software Used

Winmo, ClearSlide, BlueJeans

Media clients are now on my radar

Incentivized
Verified User
Analyst in Research & Development (51-200 employees employees)

Pros

  • Tracks media spent from advertisers and brands.
  • It provides insights into a brands past campaigns and company outlook.
  • Provides location details for media agencies.

Cons

  • Further customizability when generating reports.

Return on Investment

  • It has allowed us to create compelling pitches that result in business for our company.

Alternatives Considered

Winmo

Related Products

Products similar to MediaRadar that may also meet your needs.
All comparisons
Winmo
CompareLearn more
Pathmatics
CompareLearn more