Mercaux

Mercaux is the ‘backbone’ for the in-store digital transformation journey. The solution aims to help retailers deliver superior omnichannel customer experiences by bringing the best of digital and physical retail together.

The solution aims to equip Sales Associates and stores with the digital tools they need to serve and sell smarter, across the entire customer journey. The solutions are operated by Sales Associates using a tablet-based app or self-served by customers using touch screen kiosks or their own phones via a web-based App. All the solutions are all managed by a HQ Platform.

Mercaux's solutions Sales Assist, Omnichannel and Clienteling equip staff with instant access to product information, company-wide inventory, digital content, customers’ profiles and wish lists, through to mobile checkout capabilities. Additional add-ons such as AI-driven Styling Suggestions, Store and Customer Communications and Advanced Analytics elevate stores towards a fully integrated digital ecosystem.

The use of this technology also opens the black box of in-store data so retailers can understand what actions contribute to a sale (or lost basket) in a customer’s path-to-purchase by revealing customer behaviours, staff performance and product funnels.

Mercaux states they were listed in Retail Week's Discovery 50 list 2020, which shines a light on the world's top tech companies whose innovative solutions are supporting the retail sector both during the pandemic and in the future.