Meta Commerce Manager Reviews & Insights

We use Meta Commerce manager to post advertisements, boost posts, and target posts to various Meta products. Primarily Instagram and Facebook. We are a non-profit school that uses the platforms to recruit potential students and engage with interested communities (community groups, religious groups, patron communities, etc.). We are able to get clear analytics of whom and where we are targeting.

Meta Commerce Manager is well suited for posting content to semi-targeted users; posting is easy as a few clicks once content is created. Some of the tools are very easy to use. Back-end analytics are there, although it can be expensive or complicated how far your institution wants to drill down.

We use it for ecommerce of our retail products. It integrates well with our platform (Big Commerce), and allows us to manage everything via our own backend systems.

Orders from Facebook and Instagram are imported into our platform seamlessly. They automatically get marked as shipped and updated with tracking when we ship them out. Customer communication is not the best, due to site issues. If there is an issue with an order, we frequently need to revisit these orders to communicate with the customer because of error messages when trying to contact them.