Metadata.io Reviews & Insights

Score7.9 out of 10

35 Reviews and Ratings

Community insights

TrustRadius Insights for Metadata.io are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

Users have found this product to be incredibly useful in a variety of use cases. One key use case is in the field of education, where teachers have used it to enhance their lessons and engage their students. With this product, teachers can create interactive presentations and multimedia content that captivate their students' attention and make learning more enjoyable. Students are able to actively participate in the lesson by interacting with the content, answering quizzes, and completing activities. This interactive approach has proven to be highly effective in improving knowledge retention and overall academic performance.

Another important use case for this product is in the business world. Professionals from different industries have utilized this product to create impressive presentations for clients, colleagues, and stakeholders. The product offers a wide range of customizable templates, graphics, and animations that allow users to create visually appealing slideshows that effectively communicate their ideas and messages. The ability to add multimedia elements such as images, videos, and audio has made these presentations more engaging and impactful. Users have reported positive feedback from their audiences, noting that the visual appeal and interactivity of the presentations have helped them effectively convey complex information and facilitate better understanding.

In addition to education and business applications, this product has also been used for personal purposes. Many individuals have utilized it to create beautiful photo slideshows for special occasions such as weddings, birthdays, and vacations. The product's user-friendly interface allows even those with limited design skills to create professional-looking slideshows with ease. Users have appreciated the extensive library of pre-designed templates and themes that provide them with a starting point for their creations. They have also praised the intuitive editing tools that enable them to customize every aspect of their slideshows according to their preferences.

Overall, users of this product have found it valuable across various domains including education, business, and personal use. Its ability to create interactive, visually appealing presentations has significantly improved engagement, communication, and learning outcomes for educators, professionals, and individuals alike.

Metadata.io Reviews

21 Reviews

Only for big spenders.

Rating: 7 out of 10

Incentivized

March 20, 2023

Use Cases and Deployment Scope

We use Metadata to manage our lead gen campaigns on Facebook and LinkedIn. We define the budgets here, manage ad creatives, manage audiences and run experiments across these channels. We also have an integration with Bombora to target audiences that have shown intent across defined topics. We have used their onboarding and campaign advice on a bi-weekly basis before running things on our own.

Pros

Insights in one place.
Providing ROI data by connecting to our Salesforce org.
Single UI to manage campaigns.
Content on ad creative best practices.

Cons

Bombora integration was not automated (at the time).
Does not support all creative types.

Likelihood to Recommend

Metadata is well suited when you have a really large ad budget (>50k per month at least). This is because the power of metadata lies in the ability to quickly set up and run a large number of experiments (combinations of channel, audience, creative, and conversion assets). To evaluate these variations, all of them need a large number of impressions, clicks, and conversions to be statistically relevant. If your budget is smaller, you will either have a very small number of experiments (not fully utilizing the power of metadata), or your experiments will not have enough clicks to make informed decisions. We had expected a better explanation of this from metadata before signing up.

Verified User

Manager in Marketing (11-50 employees)

Vetted Review

1 year of experience

Helped improve CAC payback, overall ad strategy, and campaign confidence.

Rating: 8 out of 10

Incentivized

March 20, 2023

Use Cases and Deployment Scope

Metadata.io manages a significant amount of our advertising spend. Their offer includes optimizing software and a specialized services team to help ensure we deliver quality ads to the right audiences. MD connects with our CRM which allows for easy bottom-of-funnel tracking and performance. I'm able to save a lot of time with the ability to duplicate campaigns, and it's the only way that allows for effective B2B targeting on Facebook.

Pros

Optimizing ad experiments.
Revenue performance tracking.
Audience building.

Cons

Better timing product updates when ad platforms release products.
Some limited ad formats.

Likelihood to Recommend

Any digital marketer is looking to improve ad effectiveness with limited internal headcount/team growth. Their professional services team is incredible, and the software performs just as sold for me. If you already have an agency running your ads, I don't think it makes sense to have both. I recommend one or the other.

Verified User

Manager in Marketing (201-500 employees)

Vetted Review

1 year of experience

Metadata unlocks the power of b2b on facebook

Rating: 10 out of 10

Incentivized

March 20, 2023

Use Cases and Deployment Scope

Metadata.io is the perfect tool for unlocking b2b advertising on Facebook. Without it, I am not able to build the same high quality audiences like I can on Linkedin. Additionally, their lead enrichment capabilities and reporting infrastructure in general means that I never have to guess which campaigns are bringing in quality leads and more importantly, revenue.

Pros

b2b audience matching on FB
lead enrichment
A/B testing analysis
Attribution

Cons

Native functionality from ad platforms
editing live campaigns

Likelihood to Recommend

if you are looking to advertise on FB you need to use some sort of data solution like metadata.io. While the platform takes a bit to learn, the fact that you can launch multiple different ad channels from the same UI (google, LI, meta) means that it's super powerful and worth the learning curve.

Ali Yildirim

Manager at Understory Agency (1-10 employees)

Vetted Review

4 years of experience

View profile

Metadata is good if you're strapped for people resources.

Rating: 8 out of 10

Incentivized

March 18, 2023

Use Cases and Deployment Scope

We use Metadata to help support paid ad campaigns on LinkedIn and Facebook. The Metadata team provided support for campaign set up, budget allocation, and testing to help optimize ad performance. Metadata was brought on to help augment a small team.

Pros

Data visualization
Running lots of ad variations and tests at once
Consolidating account management and ad execution on multiple platforms in one interface.

Cons

It was difficult to set goals on the individual campaign level vs. all ad campaigns
It seems like the automation in-platform is better than what Metadata provides so you can have better results running ads natively.
They have some work to do to improve the user experience for running experiments because it is one of their best features but it's hard to use.

Likelihood to Recommend

Metadata is great if you're managing a lot of accounts and you want to do things from one interface. It's also great for teams that don't have the resources to spend a lot of time setting up ads, allocating budget, and adjusting campaigns based on performance. They can really benefit small teams or teams with less experience running paid ads.

Verified User

Manager in Marketing (51-200 employees)

Vetted Review

1 year of experience

Great tool for full funnel attribution!

Rating: 9 out of 10

Incentivized

March 18, 2023

Use Cases and Deployment Scope

Metadata.io changed the way we look at our lead channels by taking the lead all the way through to a closed-won opportunity in SalesForce. This allows us to optimize campaigns for the ultimate end goal and not just the conversion which is the completion of a form. This helps us realize ROI in a much better way.

Pros

attribution
lead enhancement
experiments

Cons

integration with bing ads
more advanced settings available from the native platforms
ability to run campaigns with smaller budgets

Likelihood to Recommend

Very likely to recommend to people that have the ability to pull in attribution full funnel.

Mike Dillon

Director of Marketing in Marketing at Mend (51-200 employees)

Vetted Review

1 year of experience

Take your ad strategy to the next level

Rating: 9 out of 10

Incentivized

March 18, 2023

Use Cases and Deployment Scope

Metadata makes it easy for small teams to do more. Skip the traditional route and bring all of your ads to one place. It helps you improve your audiences, targeting, and retargeting, and eliminate the stress of advertiser UI. It brings all of your reports to a central hub giving an un-siloed view of your ad landscape.

Pros

Audience Matching
Customer Support/Technical Support

Cons

Reports
Attribution views
Audience views
Multiple Goals

Likelihood to Recommend

If you are looking for an agency to run for you this is not that, if you do not have a budget, this will not be for you. But! When you doo have large budgets and complicated budgeting systems to run many ads at once, this is your tool for a comprehensive ad strategy.

Verified User

Manager in Marketing (51-200 employees)

Vetted Review

2 years of experience

Metadata is the best solution for running social ads at scale

Rating: 9 out of 10

Incentivized

March 18, 2023

Use Cases and Deployment Scope

Metadata helps us with creating audiences, targeting them with ads, and enriching those conversions in our MA software. It can be used for target social, search, and display advertising and also helps optimize spend based on which ads and channels are performing best - whether you want to optimize to pipeline, MQLs, SQLs or whatever.

Pros

Optimized and highly target social advertising
Lead enrichment
ROI tracking

Cons

User experience could be a little bit better
Sometimes things don't work quite the way you want them to
If you're new to the platform, its easy to get lost in the system and not know what to do

Likelihood to Recommend

Metadata is excellent for B2B companies that know their target audience and need to test and optimize performance to get leads. They also have a wonderful support team, so it could be the right choice if you're marketing team is short handed. I would not use Metadata for B2C products and services.

Verified User

Employee in Marketing (51-200 employees)

Vetted Review

1 year of experience

Review for Metadata.

Rating: 8 out of 10

Incentivized

March 14, 2023

Use Cases and Deployment Scope

Although I don't have much recent experience with the tool, We have a very large Techstack and Metadata is certainly one of the tops in terms of customer success and support. They are extremely responsive to any needs that have come up in the past. The interface is also very simple to use and navigate.

Pros

Audience creation functionality.
Top-tier support.
Pricing is competitive and affordable.

Cons

The bidding section is confusing.
Creating and organizing campaigns is not as easy as other software.
I wish I could build more complex logic into audience segmentation (like you can in Marketo).

Likelihood to Recommend

From what I recall, a few years back, the onboarding experience was very smooth. Our CSM has been exceptionally knowledgeable and helpful. She's very responsive, well-organized, and on top of her game. Once you have that ICP in Metadata, it's really easy to target this audience with experiments across channels-and you can have your campaigns up and running asap.

Verified User

Account Manager in Customer Service (201-500 employees)

Vetted Review

1 year of experience

Unlimited campaign experimentation without the hassle

Rating: 8 out of 10

Incentivized

March 14, 2023

Use Cases and Deployment Scope

We started using Metadata.io to test Linkedin-level targeting on other platforms like Facebook, where we saw good engagement due to the relevant targeting. It's also great that we can easily launch campaigns on multiple platforms with a few clicks, and that we are able to see the aggregated performance of different audiences and ads in one place - not having to manually download reports from different ad managers. Our customer success team was eager to help to set up the system and educate us along the way.

Pros

Intuitive UI
Report on audiences and ads
Easy campaign setup on multiple ad platforms

Cons

Editing the currently running campaigns instead of having to create a new one to change small things
Quicker rollout of new platforms and Hubspot integration

Likelihood to Recommend

Use Metadata.io if: You have a well-described target audience and you want to reach them on non-B2B platforms as well, not just on Linkedin. You want to see ad and audience performance across different platforms. It saves a lot of time and helps generate insights quicker. You have a decent budget and you don't need to micro-manage and adjust the campaigns, budgets, ads every other day, then Metadata.io's campaign creation will work as a charm for you.

Dorottya Kiss

PPC Team Leader in Marketing at SEON. Fraud Fighters (201-500 employees)

Vetted Review

1 year of experience

View profile

Great job at b2b custom audiences.

Rating: 9 out of 10

Incentivized

March 11, 2023

Use Cases and Deployment Scope

We use Metadata.io to manage all of our Facebook and LinkedIn ads, as well as Google search ads. There are two primary reasons we use Metadata.io. Their ability to upload business emails and match them to a Facebook audience is a game changer that greatly extends our reach. It is also great for allocating and optimizing budgets across Facebook and Linkedin to higher performers.

Pros

Facebook audience creation using work emails.
Cross-channel budget optimization (automatically).
Uniform reporting.

Cons

If you don't have a large budget and audience it's hard to meaningfully optimize. If I have 4 ad creatives, to 2 audience groups on FB and LinkedIn, that creates 16 experiments, each of which needs an ample enough budget, say $40/day, that's now $640 per day or $19K per month.
Limited ability to edit ads after they've been launched. You usually have to stop the ad, clone it, and launch a new campaign.
Can't add new ads to existing campaigns which limits the ability to optimize. If I start an MD campaign with 4 ads, and in a few weeks we see that one is working well and the other 2 are not performing, I can pause those (or it can autopause by rules), but I can't add 2 more new creatives to the mix against the high performer. I'd have to either stop the high performer, and recreate it in a new campaign (losing likes and comments), OR - leave the high performer in the first campaign, and create. a second campaign with the new ones, which will only optimize against each other.
Limited to a single conversion event on a landing page. I'm not able to choose either a Demo Request OR a Sign-Up conversion, I can only choose one.
Google search ads are doable but aren't necessarily more feature-rich or easy-to use than native, so there's no value added to doing it through Metadata in my opinion aside from unifying ad reporting.

Likelihood to Recommend

Their customer success team is fantastic from technical onboarding to ongoing check-ins bi-weekly. They are really invested in helping you become successful. You need an adequate budget and specifically run lead capture campaigns.

Ray Huang

Head of Marketing in Marketing at Canopy Connect, Inc. (11-50 employees)

Vetted Review

1 year of experience

View profile