To infinity and beyond - with Microsoft Power BI
Use Cases and Deployment Scope
We are utilizing this product for the development of real-time updating data market and dashboards for the provisioning and monitoring of marketing analytics. Moreover, by the means of the Microsoft Power Bi tool we integrating dozens of data sources into single data market, which includes Oracle Database System, PostgreSQL, MongoDB, MariaDB, data stream from RabbitMQ, and integration with ELK stack.
Pros
- Real-time dashboards representing data and marketing analytics
- Integration of several types of data sources such as Oracle SQL, PostgreSQL, MongoDB and so on
- Unified data market composed of different dashboards from different data sources that are being updated automatically in the real-time manner
Cons
- Proper integration with ELK stack - we have encountered that there is no direct way of integration, therefore we have done it through a "bypass" way which is not convenient
- Very crowded user interface - the entry-level bar is high for average digital users. Also, it is blocking the view of the dashboards.
- We are utilizing this product for the development of real-time updating data market and dashboards for the provisioning and monitoring of marketing analytics. Moreover, by the means of the Microsoft Power Bi tool we integrating dozens of data sources into single data market, which includes Oracle Database System, PostgreSQL, MongoDB, MariaDB, data stream from RabbitMQ, and integration with ELK stack.
Most Important Features
- Easily manageable dashboards
- Importing datasets from different sources
- Wide range of functionality for data analytics
- Updating and sharing created and developed dashboards in real-time manner
Return on Investment
- Increased the productivity of the big data analytics team
- Increased the functionality of deliverable products
- Decreased time-to-market of the products due to fast deployment of analytics
- Increasing the ROI of marketing team with increased functionality to perform
Alternatives Considered
Tableau Desktop, SAP BusinessObjects Business Intelligence (BI) Platform, SAS Business Intelligence and Qlik Sense
Other Software Used
Google Analytics, Microsoft Teams, Jira Software


