MoEngage Reviews & Insights

Score9.2 out of 10

19 Reviews and Ratings

Community insights

TrustRadius Insights for MoEngage are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Neat and intuitive user interface: Users have consistently praised the neat and intuitive user interface of MoEngage, with multiple reviewers stating that it is easy to understand and navigate. The clean design and intuitive layout make tasks easier for users.

Powerful segmentation and campaign delivery capabilities: Many users appreciate the powerful segmentation and campaign delivery capabilities of MoEngage. They find it effective in targeting relevant customers, allowing them to create personalized campaigns based on specific customer segments.

Advanced analytics for deep insights into customer behavior: The advanced analytics provided by MoEngage are highly valued by users. They highlight the ability to gain deep insights into customer behavior, which helps them optimize their campaigns and improve customer engagement. The behavior analytics and RFM segmentation features are particularly liked by users.

Reviews

2 Reviews

High ROI product; good set of features and customer support

Rating: 9 out of 10

Incentivized

April 23, 2020

Use Cases and Deployment Scope

MoEngage being a CRM-cum-analytics platform is being used for customer engagement, analytics, and retention campaigns. Depending on the use-case, this is being used by Marketing Team, Growth Team, Tech Team, CXO group, Product Team, etc. This is mostly used by the growth team for setting up user journeys and campaigns.

Pros

Multi-channel campaign management
User journey
Analytics
Data Insights

Cons

Attribution
Onboarding could be faster

Likelihood to Recommend

MoEngage is well suited for all tech-enabled businesses, as then one can integrate all the possible events or relevant metrics, push them on MoEngage, and then make meaningful insights out of that, and--most importantly--use those for improving their customer engagement. It's probably not suited for offline-only businesses, stores, etc.

Verified User

Vice-President in Marketing (51-200 employees)

Vetted Review

3 years of experience

Great tool for basic Push Notifications & Email but definitely not recommended for more complex use cases

Rating: 5 out of 10

Incentivized

July 26, 2019

Use Cases and Deployment Scope

The marketing department is using MoEngage for the push notification and email capabilities. MoEngage can help with gathering the personalization data that could help ease the operation of marketing for personalization-related tasks. MoEngage helps in enabling basic capabilities that would have taken a lot of time if it needed to be built by us on our own. The automation bases the schedule on several parts of the push notifications and emails, which also helps us to focus on more important issues and aspects that could help the business grow further.

Pros

Basic use cases of Push Notifcation and Email enablement
Scheduling certain events with an API, as we have more APIs it's become very useful

Cons

More complex use cases cannot be catered
MoEngage has bugs that hinder operations
Service level is quite bad when escalating issues
Scalability is not the best when taking on high growth usage

Likelihood to Recommend

If you are thinking about starting up push notifications and email initiatives then MoEngage would fit you best but if you are having out of standard use cases, utilizing MoEngage might become one of the major blockages because currently they are not able to cope with the speed of the growth vs. the speed of their own development and fixing the bugs. Would love to see more if possible.

Verified User

Manager in Corporate (1001-5000 employees)

Vetted Review

2 years of experience