Monetate Reviews & Insights

Score6.3 out of 10

185 Reviews and Ratings

Community insights

TrustRadius Insights for Monetate are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Customer Customizations: Users appreciate Monetate's ability to recommend products on customer feeds. Monetate also collects users' history to give a better customer and user experience.

Intuitive User Interface: Most users have found the user interface to be intuitive and seamless, enabling personalized site experiences without affecting SEO.

Targeting Capabilities and Detailed Analytics: Users have praised the platform for its targeting capabilities, quick reactive changes, detailed analytics, collaboration features for content sharing on mobile devices, machine learning for product recommendations, flexibility in testing options. Additionally, users value real-time analytics, comprehensive reporting on optimizations, scalability features, reliability in surfacing related products data insights. Some reviewers also highlighted the platform's ability to track customer behavioral data effectively.

Reviews

117 Reviews

Monetate for A/B testing and much much more

Rating: 9 out of 10

Incentivized

July 12, 2024

Use Cases and Deployment Scope

After using Monetate for quite some time now, I can safely recommend it for A/B testing as well as a ton of other really cool additional features. It has personalized search, product recommendations, journey analysis and a bunch of other really cool features. Depending on what you implement, there will be a little learning curve, but the team is very dedicated to guiding and hands-on help, throughout the process. It's easy to see the wins and it's hyper fast for putting new marketing in place, with or without a test component. I highly recommend.

Pros

Search recommendations
e-commerce product recommendations
A/B testing

Cons

there is a bit of complexity, but with anything robust, there will be.
Interpretation is still in the users hands, so make sure you know the details

Likelihood to Recommend

The product recommendation engine works exceptionally well. It is something that can be implemented right away, even with its learning component. I would also say that using multiple tests at once, while other things are going on is easier than a lot of other tools out there.

Brad Ranks

Web Analytics Consultant in Marketing at Tallwave (51-200 employees)

Vetted Review

2 years of experience

View profile

Monetate in Email

Rating: 2 out of 10

Incentivized

July 5, 2024

Use Cases and Deployment Scope

I use it in emails to create product recommendation zones. I communicate to our UX/UI designer what I need as far as recommendation zones. I have also gone in and created them myself and had his team update the code.

Pros

It provides code that can be applied to emails.

Cons

In our experience, the customer service and communication is not great. Our account representative was hard to get in contact with and would allow meetings to fall off the calendar.
In my opinion, the site is not super user friendly. I have a hard time remembering how to navigate it each time.

Likelihood to Recommend

I think it worked for creating recommendation zones in emails, but it seemed like these would easily break over time. I felt like we were constantly redoing these zones instead of being able to use the same ones. Many ESPs now provide product recommendation builders in house and these can be more convenient, straight forward, and user friendly.

Verified User

Employee in Marketing (501-1000 employees)

Vetted Review

2 years of experience

The app has potential but we want it to be better.

Rating: 3 out of 10

Incentivized

July 1, 2024

Use Cases and Deployment Scope

We use Monetate as our AB testing and site optimization tool on the website. We test a wide variety of things, from simple creative copy tests to apps and personalization elements. We also use it to run targeted experiences for promotions and new product releases. We look to Monetate to help measure the effectiveness of different elements on the site and see how various layouts, creative, and copy can impact our conversion rate and bottom line.

Pros

Simple to launch a/b testing.
Scheduling start and ends for various experiences.
Popups for customer notifications.

Cons

Integration elements with Shopify.
Custom goals for AB testing.
Options to integrate in with CDP tools and audiences.

Likelihood to Recommend

I have not been super impressed with the support we have received or the insights shared by our CSM. We raised some concerns about our testing confidence that were left unanswered, and generally, the tests take much longer to get results than I expect them to. This has been a bit of a disappointment after using so many other tools over the past 7-8 years.

Verified User

Manager in Sales (201-500 employees)

Vetted Review

3 years of experience

Great for tool to support your platform.

Rating: 5 out of 10

Incentivized

July 1, 2024

Use Cases and Deployment Scope

AB testing and personalization platform for B2C or B2B With powerfulness comes a bit of complexity. Not necessarily a fault on the Monetate side, but it's just how it is. However, it takes quite a bit to get used to the UI and really make the most of the options.

Pros

personalization
a/b test
email

Cons

interface
ui improvements
configuration clarity

Likelihood to Recommend

suited well for established platforms, custom implementations can be tricky

Matthew Yunk

Digital Marketing Specialist in Marketing at CSSI (51-200 employees)

Vetted Review

2 years of experience

Great tool for web personalization.

Rating: 8 out of 10

Incentivized

July 1, 2024

Use Cases and Deployment Scope

Monetate is used to create personalized web experiences for users visiting our site and to make product recommendations. Monetate allows us to show relevant web content to users based on their location, interests, weather patterns, etc.

Pros

The user interface is easy to navigate.
Their customer support is great, they will help us to troubleshoot and work through issues whenever we need.
Monetate was easy to integrate to our site.

Cons

There is a flashing effect when personalized experiences are rendered on the front end, which is not preferred.
Behavior based personalization is difficult to set up/currently unavailable.
Item recommendations are not always relevant.

Likelihood to Recommend

Monetate is great for creating personalized web experiences and is simple enough for non-technical users to learn and leverage. Some functions do require support to set up, but Monetate customer support is readily available, taking the time to review the use case and demonstrate how to achieve it.

Verified User

Contributor in Product Management (501-1000 employees)

Vetted Review

1 year of experience

Experiences with Monetate experiences!

Rating: 8 out of 10

Incentivized

June 27, 2024

Use Cases and Deployment Scope

Monetate is mostly used in our organization for preparing a feed for the customers to show recommendation rails to the customers.
The business problem it solves is to help in recommending better relevant products on the customer's feed which gives a better exposure to different kinds of products.

Pros

Collecting user interacted / bought products
Recommending relevant products on customer's feed
Giving a better exposure to different kinds of products

Cons

There should be an option to configure Monetate experiences for pre-prod environment
Datasets page is too slow to load, irrespective of the network
Should be an easier way of changing attribute datatypes in a dataset

Likelihood to Recommend

Monetate is well suited for promotional banners, offer strips, recommendation rails.

Verified User

Engineer in Information Technology (10,001+ employees)

Vetted Review

2 years of experience

Monetate great for Testing and Personalization

Rating: 7 out of 10

Incentivized

June 27, 2024

Use Cases and Deployment Scope

Monetate has allowed us to scale our AB testing program to an impressive system that flexes to our needs. It has allowed us to break out of the box of an inflexible CMS to create new and dynamic site experiences that serve our customers better. The lightbox experiences has been particlarly powerful in accelerating our on site personalization and conversion goals while our site itself is in flexible in some areas.

Pros

A/b testing
Audience targeting
personalization

Cons

Analytics flexibility in tool
engagement rate calculations
Experiences that can be built by business users

Likelihood to Recommend

If you need a third party for testing, Monetate is a great way to scale quickly. It also has a laundry list of ways to target users, by location, behavior, or actions that lets you kick off a personalization program out of the box. We are also encouraged by the potential is has to help scale our personalization program with integration to a third party CDP.

Verified User

Manager in Marketing (1001-5000 employees)

Vetted Review

1 year of experience

Monetate review

Rating: 7 out of 10

Incentivized

June 27, 2024

Use Cases and Deployment Scope

Alongside our 3rd party agency, we use Monetate to improve the customer journey on the [...] website. We also use the platform to promote promotions such as badging and html text. We are in the process of testing recommendations through the platform.

Pros

Easy to load badges onto products
Setting up an experience is straightforward
Can easily pause experiences in the main dashboard

Cons

platform colours are dull
assign a web experience a colour tab
Be able to schedule a change to a current experience to go live instead of setting up a new experience

Likelihood to Recommend

testing social proofing

Verified User

Manager in Marketing (10,001+ employees)

Vetted Review

6 years of experience

Monetating or not?

Rating: 8 out of 10

Incentivized

June 26, 2024

Use Cases and Deployment Scope

We often perform A/B testing of copy and campaigns to see what generates more user acquisition or retention. As an example, we could be testing what generates more orders, free product with orders or % discounts with orders and we use Monetate to test something like that. Monetate provides great fixed KPI monitoring to help us make decisions on which test is more successful, even multivariate tests, to help us pick the best option to default.

Pros

A/B Testing
Multivariate Testing
KPI Monitoring
Change monitoring
Multiple tests in parallel

Cons

Changing test parameters after launching the test
Recording some user sessions that are part of the tests
Providing user insights for example demographics (if possible)

Likelihood to Recommend

Scenarios where Monetate is well suited:
- Setting up simple A/B tests
- Where tech team doesn't have bandwidth to get involved, Monetate is pretty simple and PMs can easily get onboarded on it
- Making admin changes to integrated products

Scenarios where Monetate is less approprioate:
- Setting up bigger A/B tests that go across multiple components of a website
- Where dev involvement is too high

Verified User

Project Manager in Product Management (201-500 employees)

Vetted Review

1 year of experience

Monetate Review

Rating: 6 out of 10

Incentivized

June 26, 2024

Use Cases and Deployment Scope

A/B Testing experiences and QA.
I use it personally for design QA on new experiences. And for A/B/Multivariant testing, and analysing metrics / user behaviour.

Pros

Metric reporting
A/B Testing

Cons

More guidance, how to's, documentation
UI / usability improvements
Interface can be difficult to interpret and find what you are looking for
Takes a long time to learn how to use, this could be improved with better documentation & improved interface to make actions easier

Likelihood to Recommend

It's a powerful tool for managing and monitering customer facing experiences that can handle and assess data and metrics. However, the interface is not user friendly, there are many stakeholders within the business who use Monetate, many of whom are not advanced tech users, with limited knowledge in processes and terminology. Monetate would benefit in catering for these users also.

Verified User

Employee in Research & Development (5001-10,000 employees)

Vetted Review

2 years of experience

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