#1 most frequent
United States of America
59.5%232 installations of 390
What is mParticle?
The mParticle customer data platform supports data collection from a wide variety of sources and provides standardization, cleansing and deduping, and tags, as well as data enrichment via scoring, contextual or behavioral data, as well as segmentation and customer profile management.
Categories & Use Cases
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Who Buys & Uses mParticle
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
8.7%34 installations of 390
#3 most frequent
Canada
4.9%19 installations of 390
mParticle is a great choice for a CDP
Use Cases and Deployment Scope
We use mParticle as our central CDP along with a variety of inbound & outbound data integrations powering our data platform. Inbound integrations include our mobile app, web app, and backend services. Outbound integrations include Mixpanel, Branch, Algolia, Iterable, S3 and custom webhooks. We rely on mParticle to receive and ship data between various services that operate the business.
Pros
- Great Accelerator program for Startup companies
- Best-in-class customer/technical support
- Easy management of inbound & outbound data stream integrations
Cons
- Debugging data issues via the dashboard
- Audience/dashboard functionality
- Moonshot: Being able to express integration configuration via code!
Most Important Features
- Inbound/integrations or data piping
- Dashboard functionality
- Technical support
Return on Investment
- Able to get data-shipping up and running between variety of vendors in record time and without maintenance burden
- Allows us to quickly set up and use best-in-class vendors for various use cases (Analytics, Attribution, etc)
- Easy to extra your raw analytics data to do any custom work yourself
Alternatives Considered
Twilio Segment
Other Software Used
Algolia, Twilio, Mixpanel
A good starting point for understanding the power of CDP
Use Cases and Deployment Scope
We have multiple uses of mParticle
- as the hub that sends data to all other platforms - GA, Braze, Snowflake, Branch, FB and Google Ads .
- As the activation platform to create and share audiences
- As a data governance tool
Pros
- Audience creation
- Data forwarding
- Data governance
- ID Sync
Cons
- The lag is really bad. There is no way to do real-time targteing
Most Important Features
- audience creation
Return on Investment
- We can target users easily by creating audiences based on user activity
- We can ingest data from multiple sources
- We can use data from multiple sources to create audiences
Other Software Used
Braze, Snowflake, Branch, Google Analytics 360, FullStory
Great to ensure trustworthiness of your data.
Use Cases and Deployment Scope
To support a wide variety of customer journeys, we collect user behavior data from our apps, backend, and external services. mParticle helps us to ensure we have accurate and trustworthy data to drive those journeys. It checks all incoming customer data to match our data plan and only forwards data that is valid. All or parts of the data are then forwarded to external services we use for user behavior analysis, sending customer journey notifications, and many more.
Pros
- Ensure trustworthiness of data.
- Connect different data sources at a central point.
- Allow to define where data should be sent to.
- Debug any data related issues that come from bugs in internal or external services.
Cons
- Some documentation can be improved — incredibly best practices when connecting external services.
Most Important Features
- Data Plan.
Return on Investment
- Engineering time and time spent testing new data tracking have been greatly reduced.
- Switching to a new setup for our user behavior analysis tool was done within one day. Thanks to backfilling support and easy setup within mParticle's dashboard.
Alternatives Considered
Amplitude Analytics
Other Software Used
Slack, Bitrise, UserTesting
mParticle Review
Use Cases and Deployment Scope
This is our main customer data platform where we funnel multiple data sources into specific downstream tools/platforms.
Pros
- Ease of setting up connections
- Consistent data flow
- No missing data issues
Cons
- Support - often times it feels like they're trying to create a sales opportunity rather than actually provide support - whether it's technical or non-technical.
- Some connection setups are not as consistent with respect to the procedure of setting up the connection, e.g. setting user identities in Braze.
- Audiences...definitely not as robust as Amplitude
Most Important Features
- More options for data connections
- Consistent data flows
- User behavior deep dives
Return on Investment
- This might be less of an issue with mParticle, but often times we found ourselves troubleshooting discrepancies between what mParticle showed vs downstream analytics platforms, more so than troubleshooting the issue itself.
Alternatives Considered
Amplitude Analytics
Great Product, Great Team
Use Cases and Deployment Scope
mParticle provides the capability to collect and syndicate customer data in secure way through several integrations with our technology partners and vendors. The added flexibility of filters to transform or remove data from feeds, or leverage AWS Lambda functions makes it easy to only send the data we need, in the right format. We are also able to leverage their Data Privacy Controls to support our compliance with regulations and laws.
Pros
- 200+ Integrations
- Flexibility around what data to send (filters, rules, AWS Lambda)
- Data Plans and data quarantining
Cons
- UI improvements
- More advanced querying interface within the UI
- Livestream for production data
Most Important Features
- Data Syndication
- Data Governance
- Data Privacy Controls
Return on Investment
- Ability to send data across systems
- Near real-time data syndication
- Opens up innovation opportunities
Other Software Used
Google Analytics, Microsoft Teams, Miro, Jira Service Management