Commspoint Journey

Commspoint Journey helps to identify and measure the key decisions and influences that affect consumers before, during and after they buy goods and services. The solution works by pairing two or three recent purchases from survey respondents with a proprietary database to provide up to 15,000 detailed customer journeys across more than 30 categories. These stories provide a clear picture of consumer experiences ranging from early brand awareness to purchase consideration and sales influence to brand advocacy.