NielsenIQ Assortment Optimization

NielsenIQ's Assortment Optimization solution helps retailers identify which products really matter to customers and which ones are readily substituted. The assortment analytics platform is a cloud-based application incorporates real-time data with space-aware analytics and informs planograms that ensure each product within a category is allocated the optimal space needed to maximize its performance within physical and supply chain constraints. The solution addresses a breadth of manufacturer needs in concert with their retail partners - from manufacturer strategic planning through store-level execution - in one easy-to-navigate platform.