Data Impact by NielsenIQ

The Data Impact platform, by NielsenIQ after the October 2021 acquisition, offers ecommerce analytics tools from collecting more than 120 billion data points, tracking more than 50,000 online stores in 60+ countries. Data Impact's location-based analytics provide precision, and digital shelf monitoring, Amazon insights and eretail media tracking give actionable and accountable guidance. Its scalable data is AI-powered and provides granular insight for manufacturers that directly improves sales, visibility, share of assortment, distribution, tracking and category overview.