ObservePoint Reviews & Insights

Score10 out of 10

15 Reviews and Ratings

Community insights

TrustRadius Insights for ObservePoint are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Intuitive and Robust User Interface: Users have consistently praised ObservePoint for its intuitive and robust user interface. Multiple reviewers have mentioned that the interface is easy to navigate, making it simple for new engineers to learn the software quickly. The robustness of the UI also ensures a productive experience, allowing users to efficiently perform their tasks.

Comprehensive Tag Vendor List: Many reviewers appreciate the comprehensive list of tag vendors available in ObservePoint. This feature makes it easy for users to interrogate most any tagging implementation they come across. With a wide range of tag vendors covered, users can easily validate deployments and accuracy of analytics and marketing technologies.

Robust Standard Reporting: Reviewers have found the standard reporting within ObservePoint's user interface to be both robust and easy to consume. This feature allows users to quickly access important data insights without needing additional tools or complicated analysis. The straightforward presentation of information helps streamline decision-making processes.

Reviews

9 Reviews

Useful tools for data validation and protection

Rating: 8 out of 10

April 22, 2022

Use Cases and Deployment Scope

ObservePoint helped in many ways like protecting our data, ensuring data quality, and optimizing customer experiences. The best part is their website audit. The insight of their website audit is very helpful for any website business. They solve huge problems of individual auditing of each page. They can audit 500 pages for free at a time.

Pros

Optimize customer experience
Data protection
Data Tracking
Website Audit

Cons

API Configuration
Easy Navigation
Data Loading Time

Likelihood to Recommend

ObservePoint is a great tool for automating page testing and standardizing campaigns to observe accurate customer insights. You can identify customer mapping journey. They also help in data protection and insights which are very important and essential these days. They should work more on easy interface designs. Overall, it is the best.

Abhay Ranjan

Founder in Social Media at Digicite (1-10 employees)

Vetted Review

2 years of experience

View profile

Awesome product, and kudos to ObservePoint Team, for great work!!!

Rating: 9 out of 10

Incentivized

April 11, 2022

Use Cases and Deployment Scope

ObservePoint scans my site automatically to QA our data collection. Individually auditing each page of our site or application for accurate data collection is nearly impossible and not an efficient use of resources and also sending me alerts for any irregularities, thus this product has been really very helpful. Looking forward to keeping using it.

Pros

It Validates the deployment and accuracy of analytics and marketing technologies and data.
Technology Governance feature ensures your data collection tools and processes are executing as planned.
Privacy Compliance feature performs automated audits to identify all the tech collecting data on our site and ensures compliance to digital standards and government regulations for customer data

Cons

The web audit feature can be made better, as the errors which it recognises, takes time
Jouneys feature can also be worked on, they need to allow us to configure items as per our requirement
The rules feature, only shows limited failures, I would appreciate if the developers can work on that too

Likelihood to Recommend

I use rules feature to Test tags, variables, and values to confirm each matches a specific RegEx patterns. It has been well suited for me. Combining filters and conditions to test our tags with a high level of detail. they can surely work more on - Fire based on URL, status code, or tag type by using filters.

Yash Bhardwaj

Applications Engineer in Engineering at Rays Tek (1-10 employees)

Vetted Review

1 year of experience

Great tool for tag validation

Rating: 10 out of 10

Incentivized

December 10, 2021

Use Cases and Deployment Scope

We're using ObservePoint in our organization primarily for tag validation on daily basis.

Pros

Validates the presence of relevant tags/pixels.
Validates the presence and correct value of variables.
Discovers bugs.

Cons

Ability to customize email report/alerts.
Minimizing appearance of 429 calls.

Likelihood to Recommend

ObservePoint is a great tool for tag validation and page performance check.

Verified User

Engineer in Marketing (10,001+ employees)

Vetted Review

1 year of experience

Great Audits for better implementations.

Rating: 10 out of 10

Incentivized

December 6, 2021

Use Cases and Deployment Scope

This helps us keep a pulse on our current implementation. It helps us gauge how things are set up and when there is an issue we can get to that to more accurately track the real actions on the site.

Pros

Analytics Audit
Tag Audit
Specific Variable Audits
Organized Output of the datasets for actionable next steps.

Cons

Some output could be better organized or given more ways to slice and dice the output.

Likelihood to Recommend

If clients need a good platform to audit their site tags ObservePoint really delivers. It gives quite a bit of insight as you build out your audits and reports. It easily helps you find the gaps where code changes may have affected the implementation of the data layer as the site has changed since the last implementation.

Tony Dittmer

Analytics Architect in Engineering at Disruptive Advertising (51-200 employees)

Vetted Review

1 year of experience

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ObservePoint Review

Rating: 8 out of 10

Incentivized

January 17, 2020

Use Cases and Deployment Scope

We use ObservePoint by department depending on the specific focus, for example, mostly digital analytics and tagging. It helps us catch tagging errors before they become an issue for our business, also helps us better understand user journey on the website and make recommendations. The combination of technical review and user engagement review is helpful, especially when used with other analytics tools.

Pros

Custom tagging is very important when you need specific tags tailored to your website needs.
The dashboards are great, user friendly and you can share them with coworkers easily.

Cons

Page details, although interesting, are not very useful as the data is too granular and not possible to integrate with other analytics data for insights.
Some of the custom tagging may be a little complicated, so sometimes we need an engineer or an ObservePoint tech to help us out.

Likelihood to Recommend

It's a great tool to catch errors in tagging that otherwise would be missed, also human errors in tracking implementation. It's a good tool to help understand how your users interact with the website, for example when completing a purchase, and check if your parameters are successfully firing as your user goes through the process.

Verified User

Analyst (10,001+ employees)

Vetted Review

3 years of experience

ObservePoint is critical to your MarTech stack

Rating: 10 out of 10

Incentivized

October 2, 2019

Use Cases and Deployment Scope

ObservePoint is used in several departments. For me, ObservePoint ensures that our website is loading everything that should be loading, and that online processes/paths are working properly. It automatically checks my site so I can be confident my analytics codes are collecting the correct data.

Pros

Tag presence validation - ensuring all tags are where they should be
Journey mapping - ensuring that critical user paths are up and running, and alerting you if they ever break

Cons

Report organization - reports can be difficult to find

Likelihood to Recommend

Really, if you are running any type of testing or analytics on your website, you should be using ObservePoint to ensure all your tags are working like they should.

Verified User

Manager in Marketing (5001-10,000 employees)

Vetted Review

3 years of experience

Shows Potential but Terrible UI Makes it Difficult to get Good ROI

Rating: 2 out of 10

August 29, 2016

Use Cases and Deployment Scope

[I] recommended and implemented ObservePoint for a client to verify that the tags were working after site updates.

Pros

Covers a wide range of tags.
Can easily audit site to locate pages missing tags or have obvious tag issues.
Can create custom simulations for more detailed tag validation.

Cons

UI for simulations is really terrible. Very hard to set up simulations due to lack of things like xpath to target page elements as well as see what the simulation sees when there are problems.
Finding and fixing tag validation errors in simulations again is just a nightmare. Promised updates to the UI to fix this problem have been promised for months but still no improvements.
Due to the lack of updates to correct issues and bugs we just haven't gotten nearly the value from the product we expected.

Likelihood to Recommend

It's hard to recommend the product until they fix all the glaring issues. Right now it just feels like still in beta testing stages.

Verified User

Team Lead in Information Technology (11-50 employees)

Vetted Review

1 year of experience

Puts web analytics team on front foot!

Rating: 9 out of 10

September 2, 2015

Use Cases and Deployment Scope

ObservePoint is being used for tag auditing, quality assurance and data integrity.

Pros

Tag discovery
Tag auditing
Testing and automated scanning of lower environments prior to release
Watching competitors

Cons

It can't scan past server side password boxes which is really problematic
Its capabilities for journey simulation are somewhat limited
It tends to over-report problems leaving you to manually create a laundry list for dev

Likelihood to Recommend

ObservePoint is well suited to tagging audits and keeping an eye on tags and providing an essential alerting mechanism should something break / snap during a development release. This happens all the time, often going unnoticed for many weeks, sometimes months. Since it is is impossible to step into a Bill and Ted time machine and go back and get your data, base collection should be monitored.

Barry Mann

Freelance Web Analytics, Insight and Optimisation in Information Technology at webanalytics.London (1-10 employees)

Vetted Review

5 years of experience

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ObservePoint is a business critical solution for identifying actionable insight with web site tagging.

Rating: 10 out of 10

July 16, 2014

Use Cases and Deployment Scope

This is a partnered solution that we use to produce our Data Quality Assessment (powered by ObservePoint) Service Offering. We use ObservePoint to audit our customers' web sites then output the audit to a text file that we analyze to generate a Tag Audit Assessment document/deliverable.

Pros

The UI for ObservePoint is intuitive and robust. This makes training new engineers and using the product easy and productive.
All Audit exports are formatted as tab delimited text files making the data easy to analyze and manipulate in a Spreadsheet or database.
The list of tag vendors that are discoverable is comprehensive making it easy to interrogate most any tagging implementation.
Standard reporting within the UI is robust and easy to consume.

Cons

I would like to see more of the administrative aspects of the UI to allow for sortable lists such as the list of Users and Properties.
Auditing highly secure site content can be problematic depending on the method of authentication.

Likelihood to Recommend

ObservePoint is an exceptional resource for auditing web sites, public content, and secure customer journeys.

Wayne Denman

Senior Technical Support Manager at WebTrends (201-500 employees)

Vetted Review

3 years of experience

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